Search

PRINTEMPS HAUSSMANN

Department Store Printemps Haussmann Paris fitted with ViaDirect wayfinding solution with JCDecaux

JCDecaux, the world’s leading outdoor advertising company, is equipping its advertising displays in the Printemps Haussmann shop with ViaDirect tactile wayfinding software.

This flagship shop of the Printemps group, an emblematic department stores’ in the capital, is spread over 3 buildings with a total of 27 floors and 44,000 m2 dedicated to shopping, customised services such as private lounges, and also to restaurants.
Located in the heart of Paris, it is a must for demanding customers looking for the Parisian spirit.
Mainly positioned in the fields of fashion, luxury, beauty but also weddings, it is full of brands such as the major international luxury brands.

In order to make its space more dynamic and to better guide its many daily tourists, the centre has installed the ViaDirect solution.

This installation, the third collaboration between JCDecaux and ViaDirect after the installation of interactive kiosks at City Center and Villaggio (Doha, Qatar), underlines the growing interest in offering digital services coupled with digital advertising campaigns.

Eight elegant digital displays were deployed in a dual-screen version: one for advertising displays, the other tactile for customer orientation.

A digital proposition in French and English was designed in collaboration with the Printemps and JCDecaux teams, taking into account the characteristics of a department store.

Other standard ViaDirect features have been activated:

  • Guiding people in real-time and multi-floor 3D
  • A multi-floor touch map
  • Search by theme and by destination
  • Predictive brand search using keywords
  • A rich and animated user interface
  • Information visuals display
  • Interfacing with external data flows (brand updates)
  • Real-time equipment monitoring and incident management at H+2

OTHER NEWS

Easy navigation in the Jem shopping center

ViaDirect’s wayfinding software, enables visitors to find their way easily to premises, restaurants and services.
Read More

Questions asked by hospitals when choosing a digital wayfinding solution

Digital directories enable the health establishments digital directories enable the health establishments that host them to benefit...
Read More

Andares: ViaDirect Mobile Solution Available

ViaDirect's Mobile Map wayfinding solution transforms the shopping center experience, simplifying navigation and enhancing convenience.
Read More

Choosing your wayfinding solution

You want to orient your visitors but you don't know where to start to choose your digital wayfinding solution: ViaDirect is here to help you
Read More

Installation Beaugrenelle shopping center

The installation our solutions offers a number of advantages, including optimized use of space and smoother trafic flow
Read More

Wayfinding solutions : Calculating your travel time and distance

ViaDirect's wayfinding kiosks calculate the travel time and distance required for your visitors to find their final destination,
Read More

Our “Gazelle” wayfinding kiosk model

This solution also enables you to build visitor loyalty and satisfaction by implementing user-friendly wayfinding solutions with
Read More

Benefits of our wayfinding solutions in healthcare establishments

Interactive kiosks can simplify the experience for on-site visitors, and traffic. It also reduces the workload for hospital staff
Read More

Fostering Customer Loyalty: ViaDirect’s Path to Success

It’s the perfect solution to build customer loyalty in an innovative and efficient way. Thanks to their interactive, user
Read More

Perennial Business City

Perennial Business City and ViaDirect a common vision : to offer an exceptional visitor experience. In the spirit of innovation
Read More

Why should you equip your building with wayfinding solutions ?

Efficiency results a lot when installing wayfinding solutions in your building. Indeed, effective wayfinding systems available
Read More

FIBRA UNO

ViaDirect Mobile within 8 shopping centers belonging to Fibra Uno. This collaboration promises to revolutionize the shopping experience by
Read More

Why Our Mobile Map is a Client Favorite at ViaDirect

Navigating through sprawling malls can often turn into a tedious task. ViaDirect's Mobile Solutions are reforming the way visitors explore and enjoy their shopping experience
Read More

Hammerson – Web View Map

We deployed our Map Solution for the websites of four Hammerson Malls in France: 3 Fontaines, O'Parinor, Italie Deux and Terrasses du Port
Read More

Ultra-connected wayfinding with ViaDirect

Have questions about our products? We answers to our top 5 most frequently asked questions about our connected wayfinding solutions
Read More

GRAND A

Eurocommercial, collaborating with ViaDirect, has accomplished the successful launch of ViaDirect Mobile and a visual library at Grand A
Read More

SDK and iframe map solutions

Your digital interaction is more than just an afterthought; it's an essential part of your online presence. That's why we at ViaDirect have developed 2...
Read More

Sentura Tlalnepantla

ViaDirect continues to work with the Sentura Tlalnepantla shopping mall in Mexico, providing wayfinding improvements with its software
Read More

Real Time Mapping

The importance of integrating real-time mapping and the Destination API into digital wayfinding software for efficient navigation. ViaDirect is constantly looking to add features to...
Read More

Forum des Halles

URW and ViaDirect revolutionize the Forum des Halles experience with a unique MapWall Kiosk. Features include a dual-screen interface, QR code integration, and a dual-language...
Read More