Easy navigation in the Jem shopping center

Our recent collaboration

The Jem shopping center in Singapore recently collaborated with us to give a better experience to their visitors enabling an easy navigation in their center with our mobile and kiosk wayfinding solutions. 

So, these solutions are now available in the Jem center with the introduction of qr codes and interactive furniture to have access to the map of the center specially designed by ViaDirect according to the client needs.

Wayfinding kiosks and Mobile map for smooth navigation

To make navigating this immense 54,000 m2 site easier, five interactive wayfinding kiosks and one Mobile map have been installed at strategic locations in the JEM shopping Mall. In fact, these kisoks, are equipped with hardware supplied by our partners Ascenstar and ViaDirect’s wayfinding software. This allows to visitors to find their way easily to stores, restaurants and services.

Our wayfinding kiosks allow you to :

  • Maximise the use of your space by ensuring smooth traffic flow
  • Reduce time wasted by your visitors, creating a better image and a positive experience within your establishment
  • Increase visitor loyalty
  • Adapt to new technologies in your facility
  • Update changes in real time
  • Give your facility a modern and innovative image 

Mobile wayfinding for your visitors

ViaDirect’s Mobile Map enhances shopping center experience with easy-to-use solution. Indeed, The mobile map with QR codes simplifies navigation, reduces printing costs, updates floor plans, and streamlines visitor direction.

Futhermore,Qr codes are strategically placed throughout the center. With a library of visuals including floor stickers, the QR Code alone, a wall poster, visuals for digital signage and animated films you’ll be able to use our mobile solution.

It is a simple and effective solution for your visitors. All they have to do is:

  1. Scan the QR Code
  2. Choose their route
  3. Follow the itinerary



About the location

Jem shopping mall, located in the western part of Singapore, is a pioneering lifestyle center that combines mid-range shopping with immersive entertainment experiences. Then, spanning 54,000 square metres over six levels, it is Singapore’s third-largest suburban mall, with 250 retail units. Ideally located at the intersection of Jurong Gateway Road and Boon Lay Way, Jem is directly accessible from the Jurong East MRT station, making it a center where functionality meets community culture and urban inspiration




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