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JCDecaux, no. 1 worldwide in outdoor advertising, has fitted advertising hoardings in the Printemps Haussmann store with ViaDirect wayfinding solution.

This spearhead of the Printemps group is the capital’s flagship department store and is distributed across 3 buildings over a total of 27 floors.

Eight stylish digital totems have been rolled out in dual-screen versions: one for advertising displays, and the other for touch software for customer orientation.