1 October 2015
73 screens installed
The Auchan group (Immochan) has opened its new mall ‘Les Saisons de Meaux’ based on relational excellence and digitalization of the customer experience.
Working together in France but also internationally, ViaDirect and Auchan / Immochan have been collaborating on twenty projects during the last two years.
This project represents the largest installation undertaken by ViaDirect in one place: 73 screens were installed combining orientation on multi-touch kiosks, digital signage, and interactive applications dedicated to Immochan.
DIGITAL SIGNAGE ADVERTISING
The mall and the Auchan hypermarket have chosen ViaDirect for the installation of the digital in-store advertising screen, highlighting the mall’s promotions and advertisers’ content. ViaDirect has implemented the BroadSign display solution, a leading expert of Digital signage advertising solutions.
The 47 digital signage screens are placed at strategic locations:
The screens are equipped with a solution to make measurements of audience and behavioral analysis.
INTERACTIVE APPLICATIONS FOR IMMOCHAN
The mall features the ‘Aushopping’ label reflecting the values of fun, daring, sharing, and proximity desired by Immochan to create a new vision of trade, physical and digital. In order to offer a different relational approach, the company asked ViaDirect to create several digital installations inspired by the philosophy of wellness in Immochan malls. The installation in ‘Les Saisons de Meaux’ includes:
ViaDirect has produced the furniture, integrated the hardware, and developed the software programs for all these devices.
WAYFINDING MULTI-TOUCH KIOSKS
ViaDirect has produced and installed six 40” wayfinding kiosks. The directories have a totem to catch the visitors’ attention.
This project features the mall wayfinding software designed by ViaDirect to meet the needs of shopping centers:
The services provided are based on the hardware, software, and expertise that ViaDirect has established for its maintenance services: