O’Parinor

O'Parinor French shopping center installs the latest version of the ViaDirect wayfinding software on its 9 digital kiosks.

Since 2014, the shopping center has been using the ViaDirect interactive wayfinding solution implemented with custom-made furniture to guide its 12 million visitors per year. 

O’Parinor, managed by Hammerson, is a regional shopping centre in the Île-de-France region, located in the commune of Aulnay-sous-Bois, near the north-east of Paris. Since its creation in August 1974, the mall has grown to meet the needs of visitors and now has 90,000 sqm of floor space with 210 shops including restaurants and fast food outlets and 180 shops of various categories. The shopping center also houses a Carrefour hypermarket, a 14-screen multiplex cinema and a car park for easy access.

ViaDirect solution…

Visitors to the digitally-invested mall are guided by 9 digital wayfinding kiosks strategically placed to be visible at different locations on both levels of the shopping place.

After acquiring a new wayfinding system with the ViaDirect solution, O’Parinor again worked with ViaDirect to update the software to the latest version. The software now provided has a new interface and a more advanced map design such as the inscription of the names of the signs directly on the blocks, which facilitates their reading.

The O’Parinor V4 wayfinding software also has other features such …

  • An interactive 3D map on 2 levels with descriptions  
  • Display of an itinerary accessible by PRMs
  • Highlighting of offers, gift card and display of the application
  • Access button to practical services (ATM, toilets, reception…)
  • Search for shops by category & alphabetical order 
  • Zoom in, zoom out and rotate map button 
  • Interface in English and French

The shopping center O’Parinor continues to guide and direct its visitors with the French solution ViaDirect in order to promote its retailers and its services of fidelities but also to facilitate the daily newspaper of its targets. 

ViaDirect equips many shopping malls in order to offer them dedicated orientation services and to meet their expectations. Take advantage of the innovation of the ViaDirect digital solution by contacting us.

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