PARQUE LA COLINA

New ViaDirect wayfinding installation in Colombia for Parque La Colina mall

Parque la Colina mall in Bogota is now equipped with ViaDirect wayfinding solution.

The 4th ViaDirect mall installation in Colombia is a big and special one to guide and entertain the 4 levels of Parque la Colina mall. The complete package includes 17 giant vertical kiosks with one 65’’ screen on each side.

One side is a touch screen displaying ViaDirect wayfinding interactive software. On the other side, the totems screens broadcast a roll of commercial videos using Media4Display digital signage software from ViaDirect partner Telelogos.

To be more specific, 2 out of the 17 totems have dual touch screens displaying back and front ViaDirect interactive wayfinding software. The full installation totals 34 shiny screens attracting and guiding without a doubt visitors and customers of Parque la Colina mall.

Inaugurated in 2016 in Bogota, the 62,500 m2 Parque la Colina is one of the leading shopping malls of Colombia’s 7 million inhabitants capital. It accommodates a social area with several high-quality restaurants and week-end’s live music, an outside 13,263 m2 green park for kids and families, and a Cinemark 5 movie theaters ready for 3D.

ViaDirect, of course, delivered its tailor made wayfinding software for Parque la Colina mall and will take care of the software and technical support.

Present in Colombia, Peru, and Chile, Parque Arauco Real Estate company owns and operates four shopping center formats: regional, neighborhood, outlet malls, and strip centers.

 

ViaDirect software of Parque la Colina…

  • 3D interactive map of the 4 levels 62,500 m2 mall
  • Chosen itinerary sent on visitor’s cell phone with QR code quick scan
  • Optional and accessible user interface display for people with reduced mobility (PRM)
  • Step-free itineraries for people with reduced mobility (PRM)
  • General search on touch screen QWERTY keyboard
  • Retail shops search by categories and alphabetical order
  • Detailed search for restaurants (from fast-food to specialties and gastronomic)
  • Detailed search for Parque la Colina services: parking, public transportation, infirmary, nursery, ATM…
  • Cinemark movie theater program and daily schedules
  • Real-time display of offers and events
  • Touristic general information
  • Satisfaction survey
  • User interface in Spanish and English

Ordered by Parque Arauco Real Estate and managed by ViaDirect, the huge project is a collaborative effort between Gable and ViaDirect local partners and teams. Gable, the US specialist of digital signage solutions and technology-driven displays took care of the furniture and hardware while ViaDirect supervised the actual installation in the mall.

OTHER NEWS

Printemps DOHA

International luxury department stores' Printemps is deploying ViaDirect wayfinding software in its New Shopping Center in Qatar
Read More

Forum Tlaquepaque

This year, it has chosen to equip its space with 3 ViaDirect digital wayfinding kiosks in order to guide and inform its visitors
Read More

Wisma Atria

A new project in Singapore! With the participation of Ascenstar, ViaDirect has provided the Wisma Atria Mall with its wayfinding software
Read More

Domus

The shopping mall Domus in France, has renewed a contract after 8 years with ViaDirect to modify the design of its six wayfinding kiosks to
Read More

Avant Cap

The shopping center has invested in wayfinding kiosks in order to improve traffic flow and increase the visibility of its commercial offer
Read More

Atlantis

Its 15 million visitors per year benefit from an interactive wayfinding solution via kiosks but also from a smartphone-based wayfinding
Read More

Mundo E

ViaDirect provides the latest version of its wayfinding software to equip the 12 kiosks of the Mexicain shopping mall Mundo E located
Read More

O’Parinor

After acquiring a new wayfinding system with the ViaDirect solution, O'Parinor chose to update the software with a new and more advanced
Read More

Mega Plaza Independencia

The Peruvian Mega Plaza Independencia shopping center use now seven specific ViaDirect wayfinding kiosk, featuring the famous Gazelle model
Read More

digital outdoor kiosks characteristics

In order to orientate people and provide them with all the information, the outdoor wayfinding kiosks has its own characteristics
Read More

Italie Deux

Italie Deux, located in the heart of Paris 13, next to the Place d'Italie, has had the ViaDirect wayfinding solution for several years
Read More

Les Terrasses du Port

In 2014, Hammerson equips the mall with 9 ViaDirect digital wayfinding kiosk. Currently, Les Terrasses du Port continues its project with new
Read More

A continuous guidance

ViaDirect guides your visitors from the moment they arrive to the moment they leave! We provide all the solution to give you the better…
Read More

Nice Etoile

Located in France, the shopping center Nice Etoile has updated it ViaDirect wayfinding software with our latest version after six years
Read More

Château de Versailles

During this year, a new request was provided between the Château de Versailles and ViaDirect for the installation of dynamic screens
Read More

Renaissance Mall Aruba

The Renaissance Mall Aruba, located in the Caribbean, now has a ViaDirect wayfinding kiosk to guide its visitors through its luxury shops...
Read More

Why this price for wayfinding solution?

When you are thinking about getting a digital wayfinding station, the main obstacle is the price. Today we would like to explain the reasons
Read More

Parque Arboleda

ViaDirect implements digital wayfinding kiosks as well as its mobile solution, within the Parque Arboleda center in Colombia
Read More

Villaggio Mall

The center located in Doha, Qatar, has been equipped with the ViaDirect wayfinding software since 2016. This year it has optimised its
Read More

L’Avenue 83

7 years ago, L'avenue 83 wanted to orient its visitors in the best possible way with ViaDirect kiosks... Today, we are pleased to renew
Read More