Parque la Colina mall in Bogota is now equipped with ViaDirect wayfinding solution.
The 4th ViaDirect mall installation in Colombia is a big and special one to guide and entertain the 4 levels of Parque la Colina mall. The complete package includes 17 giant vertical kiosks with one 65’’ screen on each side.
One side is a touch screen displaying ViaDirect wayfinding interactive software. On the other side, the totems screens broadcast a roll of commercial videos using Media4Display développé par la société partenaire Telelogos.
To be more specific, 2 out of the 17 totems have dual touch screens displaying back and front ViaDirect interactive wayfinding software. The full installation totals 34 shiny screens attracting and guiding without a doubt visitors and customers of Parque la Colina mall.
Inaugurated in 2016 in Bogota, the 62,500 m2 Parque la Colina is one of the leading shopping malls of Colombia’s 7 million inhabitants capital. It accommodates a social area with several high-quality restaurants and week-end’s live music, an outside 13,263 m2 green park for kids and families, and a Cinemark 5 movie theaters ready for 3D.
ViaDirect, of course, delivered its tailor made wayfinding software for Parque la Colina mall and will take care of the software and technical support.
Présente en Colombie, au Pérou et au Chili, la foncière commerciale Parque Arauco Real Estate company owns and operates four shopping center formats: regional, neighborhood, outlet malls, and strip centers.
Ordered by Parque Arauco Real Estate and managed by ViaDirect, the huge project is a collaborative effort between Gable et des équipes et partenaires locaux de ViaDirect. Gable, the US specialist of digital signage solutions and technology-driven displays took care of the furniture and hardware while ViaDirect supervised the actual installation in the mall.