ViaDirect has equipped the Décathlon Derb Ghallef of Casablanca in Morroco

Following the Décathlon Madeleine in Paris, ViaDirect has adapted its 3D wayfinding and information solution for customers in the Décathlon Derb Ghallef of Casablanca In Morocco.

Pictures of Décathlon Derb Ghallef @ Décathlon Morocco

In partnership with Morocco’s company Do-IT, ViaDirect has set up an interactive kiosk to inform and guide the clientele of the sporting goods retailer.

There are 13 Décathlon retail stores in Morocco. The Derb Ghallef retail store in Casablanca opened in December 2017 on Raphael Boulevard, in the central district of Derb Ghallef, near the Abdelmoumen tramway line station. The Décathlon sports goods chain store was founded in 1976 and now has around 1423 stores in 42 countries.

ViaDirect started its activities in Morocco in 2016 with the equipment of Tangier’s Socco Alto shopping mall.

The ViaDirect software suite of the Décathlon Derb Ghallef in Casablanca includes…

  • Interactive 3D map of the store
  • Search by brands, shelves, products, and sport categories
  • Screensaver with slide shows and promotional videos of products picked by Décathlon
  • Detailed information of products thanks to QR code scan with mobile phone
  • Information about transportation nearby
  • Itineraries and information toward the other Décathlon retail stores in Casablanca
  • Menus in Arabic and French

Like in the Paris Décathlon Madeleine, the ViaDirect software is designed to answer the needs of the Décathlon Derb Ghallef of Morocco’s capital city. For example, the furniture and the user interface have adopted the iconic blue color of the chain store.

About ViaDirect:

ViaDirect is the leading wayfinding solution for digital directories.
Present in 35+ countries, we help millions of people find their way in thousands of different places, whether shopping centers, airports, department stores, hospitals, universities, stations, cruise ships, i-townships, or even theme parks. We set up digital signage kiosks to allow your customers to better orient themselves and thus obtain a better customer experience.


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