LES RIVES DE L’ORNE

INTERACTIVE WAYFINDING MIXED WITH CRM SOFTWARE SOLUTION DEPLOYED AT RIVES DE L'ORNE (CAEN)

1 May 2013
Caen, FRANCE

A new mall with 75 stores named “Les Rives de l’Orne” opened in Caen (France) in May 2013.

This vast architectural and district revitalization project (shops, offices, flats, cinema, pedestrian zones) managed by the Apsys group trusted ViaDirect for the design, implementation, and maintenance of its digital facilities.

ViaDirect deployed in this mall its new concept of “îlot digital” (“Digital Island”) with a global offer: kiosk + hardware + software + service and maintenance around the needs of digitalization of commercial spaces. The design of the “îlot digital” was also achieved by ViaDirect.

The “îlot digital”, a registered trademark of ViaDirect, was designed to answer the different functions of digital in public areas: information, orientation, loyalty card, and CRM, promotion.

The heart of this “package” is a set composed of a minimum of:

  • 2 last generation professional 40” LED anti-glare and high-brightness large screens
  • a bar code reader compatible with mobile phones screens
  • an RFID reader (for contactless cards and recent Android smartphones)
  • a thermal printer

The set is completed for Les Rives de l’Orne with 2 x 32” LED HD screens located in the restrooms.

The ViaDirect software associated with this “îlot digital” can :

  • help users find their way with routes displayed in 3D maps
  • provide information on the current events of the mall
  • display and print the coupons and promotions
  • display and manage the loyalty program

The whole benefits from the integration expertise of ViaDirect for software, high technology systems, and networks, enabling exemplary security and availability. 

The “îlot digital” of ViaDirect is also designed entirely around Web Service operations. Our software platform is either sending data to others or is fed by existing customer’s information systems. The “îlot digital” of Rives de l’Orne is based on the ViaDirect information system that also provides a Web Service in order to feed the mall website and mobile applications (stores, promotions, job vacancies, and all the loyalty program management).

For the “loyalty card” of this shopping center, ViaDirect worked upstream to design the mechanical cross-channel implementation (internet, kiosks, emailing, SMS, welcome desk). The CRM system developed by ViaDirect allows a loyalty card to be created in seconds and even allows its dematerialization (this avoids queues at the welcome desk).


ViaDirect, pioneer of the digitalization of public and commercial spaces in France* is proud to still continue today the challenge of innovation with this “îlot digital”.

This “îlot digital” concept has already been adopted by several operators in commercial real estate with deployments in the coming months.

See opposite the installation with pictures and videos.

 

* ViaDirect and its parent company L’île des Médias were at the origin of the first installation of large touch screens in France with 15 kiosks in the Forum des Halles in summer 2009. Since then, the company has become a leader in France with nearly 60 places equipped with over 250 kiosks in malls, stores, cities districts, hospitals, public transports, and airports.

OTHER NEWS

L’Avenue 83

7 years ago, L'avenue 83 wanted to orient its visitors in the best possible way with ViaDirect kiosks... Today, we are pleased to renew
Read More

Visioglobe Map

After equipping the Cap3000 and Qwartz shopping malls, ViaDirect has again optimised its solution by integrating a visioglobe map...
Read More

Canberra Plaza

A total of 3 vertical wayfinding kiosks have been installed in the Singaporean center, thanks to the collaboration ViaDirect and Ascenstar
Read More

Alfa shopping center

Akropolis Group, once again trusts ViaDirect for the installation of its wayfinding software in its famous mall in the capital Riga, the Alfa
Read More

Digital Wayfinding for Hospitals and Healthcare Facilities

The digital solution is suitable for all individuals, regardless of their age or familiarity with digital technology
Read More

Doha City Center

Equipped with ViaDirect wayfinding kiosks for 8 years, the major mall in Qatar has optimised its software by implementing its latest version
Read More

Institut Arnault Tzanck

ViaDirect provided the Arnault Tzanck Institute with the latest version of its wayfinding software. This version contains…
Read More

ViaDirect in Thailand

Thailand, is famous for its tropical beaches and for its ultramodern cityscapes. Wayfinding kiosks are a major asset for your business…
Read More

Grand’Place

The Grand'Place centre receives around 30,000 visitors every day of the week, so the centres need easy-to-use orientation for its visitors
Read More

INSEP

The National Institute for Sport and Performance Expertise (INSEP), for high-level athletes, has installed 5 ViaDirect wayfinding kiosk
Read More

Espace Saint Quentin

Espace Saint Quentin located in France, has optimised its 6 ViaDirect wayfinding kiosks with the latest version of orientation software
Read More

I12 KATONG

The i12 Katong shopping center in Singapore now has a digital wayfinding kiosk thanks to ViaDirect and its partner Ascenstar
Read More

Choosing your wayfinding solution

You want to orient your visitors but you don't know where to start to choose your digital wayfinding solution: ViaDirect is here to help you
Read More

CORA

The Real Estate Galimmo is working with ViaDirect to equip its numerous Cora centers with the leading orientation and information solution
Read More

BUREAUX DE LA COLLINE

Les Bureaux De La Colline, a mall on the ground floor of a multi-office building, in France, uses wayfinding kiosk to orient its visitors
Read More

Wayfinding kiosks the solution to environmental waste

Comparing digital wayfinding kiosks to a printed wayfinding solution, the kiosk would be more environmentally responsible because
Read More

MARQUES AVENUE AUBERGENVILLE

The Real Estate, Marques Avenue chose ViaDirect to install its wayfinding outdoor kiosk in the Marques Avenue Aubergenville mall
Read More

CLIENTS TESTIMONIALS

Testimonies of our clients are a source of success for ViaDirect because the client's needs are at center of our wayfinding kiosks process
Read More

ENCUENTRO OCEANIA

Encuentro Oceania mall by Pulso Inmobiliario group, improves its customer experience with 14 Viadirect interactive kiosks in Mexico city thank to
Read More

What is Wayfinding ?

Originally, wayfinding referred to tools used by explorers, this has changed somewhat, it is now employed by business like ViaDirect to
Read More