Once again, Fribra Shop chooses ViaDirect and equips its third shopping center in Mexico, Galerías Mall Sonora

After Puerta La Victoria and Plaza Cibeles, Fibra Shop chooses once again ViaDirect to equip its third shopping center, Galerías Mall Sonora, with 4 wayfinding kiosks.

Galerías Mall Sonora is located in the city of Hermosillo, the largest and capital of the state of Sonora, Mexico. It is the first mall of its kind (Luxury Mall) designed to be the city’s fashion, entertainment and leisure hub.

Since its opening in 2010, it has been the centre of attraction and the favourite place of Hermosillo’s inhabitants, with an annual attendance of around 6 million visitors. This large space is home to many trendy brands such as Liverpool, adidas, Recorcholis, Santa Clara, Pandora and now dynamic wayfinding  solution…

To allow their numerous visitors to find their way around and get information, 4 ViaDirect wayfinding kiosks have been installed with unique software in line with the shopping center.

The ViaDirect solution consists of :

A furniture:

4 wayfinding kiosks with an interactive screen have been installed. They take the form of the Gazelle 43 model from ViaDirect.

A Software with the following features:

  • A 3D touch map guiding people to destinations in real time.
  • Search for shops in alphabetical order and by category
  • Search for restaurants / fast food, services and entertainment in the centre
  • Real-time display of promotions and events
  • Sending of SMS with the itinerary
  • User interface available in 2 languages: Spanish / English

About ViaDirect

The future of retail lies in digitization and improving the customer journey. When a customer finds their way around easily, they are more likely to come back and talk about it.
Viadirect then implements its wayfinding solutions to facilitate the experience of your customers. 

Leader in Europe, Russia, and Central America, ViaDirect has implemented its 3D wayfinding interactive kiosks and software in more than 400 areas in 35 countries in North and South America, Africa, Asia, Europe, Middle-East… In order to acquire our solution as well as Fibra shop, contact us!


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