1 November 2015


Digital signage for Auchan Roncq mall

The ViaDirect Agency department has been selected by the mall and the Auchan hypermarket as matching with their needs in the dynamic display, to highlight the mall’s promotions and advertisers’ content.

After equipping more than 13 shopping malls with the ViaDirect solution, Immochan, the property management company from the Auchan Group, selects ViaDirect once again for several digital areas in the ‘Auchan Roncq” mall.


‘Auchan Roncq’ has selected:

  • 19 65’’screens hanging from the supermarket’s ceiling
  • 8 indoor totems with 75’’ high luminosity screen in the aisles of the mall
  • 2 75’’ outdoor totems installed in the drive-through


‘Auchan Roncq’ entrusted ViaDirect for the architecture, engineering design, manufacturing, installation, and set-up of the equipment. ViaDirect has implemented the BroadSign display solution, a leading expert of Digital signage advertising solutions.

The services selected by Auchan / Immochan also rely on the expertise of ViaDirect for maintenance. The VDBox, associated with the VD Monitor software, allows to remotely control electronic equipment and ensures the security of data exchanges, supervision of installation, and facilities management. This device allows us to offer incidents’ support at H+2 and a resolution timeline at D+1 in most incidents.

Other projects with Immochan:

“Haute-Pierre”: multitouch kiosks, information, and wayfinding software for Immochan

ViaDirect digitalizes Immochan: multitouch wayfinding kiosk and interactive children area at Maison Neuve

The shopping mall “L’îlo” is equipped with multitouch kiosks and with wayfinding and information software

Multitouch kiosks and wayfinding and information software for Immochan Sémécourt

An internet access kiosk and an interactive children playground for the ‘Auchan La Couronne’ shopping mall

The Auchan shopping mall in Arras is equipped with 2 wayfinding multitouch kiosks

The shopping mall in Annecy is equipped with 4 multitouch screens and an interactive children playground

Interactive wayfinding for the ‘Bois Sénart’ shopping mall and its business park

Sun-Art Plaza : Applications intuitives et écrans tactiles

Romania: the ‘Coresi’ shopping mall in Braşov is equipped with 3 digital directories

The ‘Englos Les Géants’ mall is equipped with interactive applications and multi-touch screens

ViaDirect digitizes the ‘Auchan Côté Seyne’ sections with several thematic installations

ViaDirect at the heart of the connected services of the new shopping mall ‘Les Saisons de Meaux’: more than 70 screens installed

Interactive apps and multi-touch kiosks in ‘Grand Plaisir’ mall


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