ViaDirect, leader in the field of the solutions of wayfinding, recently concluded a major installation in Mexico of its innovative solution ViaDirect Mobile within 8 shopping centers belonging to Fibra Uno. This collaboration promises to revolutionize the shopping experience by integrating cutting-edge technology for fluid and interactive navigation.
Fibra Uno, a key player in Mexico’s retail real estate market, owns several renowned shopping centers, including Samara, Galerías Diana, Patio Universidad, Patio Santa Fe, Valle Oriente, Fashion Mall Chihuahua and Plaza Cumbres. Until now, these 7 shopping centers have been equipped with ViaDirect digital wayfinding kiosks, making it easier for visitors to navigate and enhancing their experience.
The integration of ViaDirect Mobile in these 7 shopping centers offers an even more fluid and user-friendly navigation experience. Thanks to the use of QR Codes and innovative wayfinding software, visitors can now find their itineraries step by step and in real time directly on their personal devices. This technological advance removes the barriers between shoppers and shops, providing precise guidance and relevant information. We are also honored to welcome as a new customer the Portal San Angel mall, which has also adopted ViaDirect Mobile!
In conjunction with this initiative, ViaDirect is providing a captivating visual library to promote the use of QR Codes. These QR Codes play a crucial role in allowing users to easily access wayfinding information via the mobile software. With this visual library, Fibra Uno shopping centers can not only encourage the adoption of ViaDirect Mobile, but also ensure a smooth and enjoyable customer experience.