WHO'S NEXT TRADE SHOW

WHO'S NEXT TRADE SHOW CHOOSES VIADIRECT FOR THE SECOND TIME FOR A WAYFINDING MOBILE APP AND 4 MULTI TOUCH KIOSKS

1 January 2014
Paris, FRANCE

ViaDirect equips Who’s Next trade show 

ViaDirect extends its presence on the market of the trade fairs and consumer exhibitions thanks to its turnkey solution: kiosk, software, mobile.

After the G20 Summit, the two editions of the UITP, and the Who’s next trade show in summer 2013, the previous one has once again chosen our interactive information and wayfinding solution for its Winter 2014 edition in Paris (Porte de Versailles, 25-28 January). It consists of a mobile app iOS (Apple) and Android and 4 multitouch kiosks deployed in the 4 halls occupied by the exhibition.

Who’s Next decided to rent the new generation multitouch kiosks offered by ViaDirect.

A GLOBAL INFORMATION SYSTEM:

The trade show benefits from a centralized information system developed by ViaDirect, in order to consolidate all the data: mapping, wayfinding, news, events, and advertisements. This system gathers information from multiple sources: a back office, CSV imports, and web services.

This consolidated data is then rolled out on the different terminals: ViaDirect multitouch kiosks, ViaDirect mobile apps (Android smartphones and tablet computers, iPhone, and iPad).

THE MULTITOUCH SOFTWARE

The wayfinding solution benefits from the latest ViaDirect features:

  • Real-time wayfinding in a 3D environment with a multi-floor view
  • Multitouch map of the mall
  • Display of offers and news
  • Third-party data integration via Web Services
  • Route and offers sending on smartphones
  • Web Services connection for the data
  • Animated user interface
  • Real-time schedule of events
  • Predictive search engine

THE VIADIRECT MOBILE APP:

The ViaDirect mobile app for the Who’s next trade show (iOS and Android) is linked to the same information system as the multi-touch kiosks.

Thanks to this application, visitors can have useful wayfinding and practical information, search for exhibitors or events, and create a list of their “favorite exhibitors”. The human engineering of this new version has been adapted to iOS7 standards.

ViaDirect Mobile for Who’s Next Android: Google Play

ViaDirect Mobile for Who’s Next iOS: iTunes App Store

THE KIOSK: 

The kiosk is from the “Pad” range, a new 40’’ multitouch kiosk which uses the latest technologies from screen to touch frame, in order to offer a very slim, yet robust, modern design for public places (ultra-small form factor PC, HD LED display, optical multi-touch frame, tempered glass with anti-reflect treatment). A rear totem helps users to identify the kiosks.

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