What is Wayfinding ?

What is Wayfinding and why is it so important for the ViaDirect solution ?

We have all wondered what is the right direction to go to a specific place. Who has never turned in a circle, looking for a specific store, without even knowing where he is? That’s when wayfinding has all its importance.

We’ll let you discover what’s behind it.

In the beginning, the term wayfinding referred to the tools used by explorers to travel the oceans and unexplored territories. However, its definition has changed somewhat. Nowadays, it determines all the tools and methods used to position oneself in an environment, a place and to move from a given place to another.

The wayfinding or directional signage allows people to accompany people on their way to get to a new place by orienting themselves in complex places such as airports, shopping malls, university campuses, hospitals, office workplaces, train stations, and even amusement parks.

Thanks to a coherent and easy-to-use architecture, design and software, digital wayfinding has evolved in order to remain at the heart of digital innovation and led to interactive kiosks that are mixing communication, orientation, and interaction.

You can see an example of a kiosk on the right side of the text, one of our installations, a Pelikan model.

Nevertheless, even if one of the solutions to this problem could be the printed wayfinding, it is not the most efficient one because it is expensive over time, ephemeral and not interactive. That’s why we find digital wayfinding with kiosks, i.e. signs to group 5 important steps of spatial orientation.

Step 1. Know your current location
How do you want to arrive at your destination if you don’t even know your current location? This is the purpose of wayfinding to determine your location first, so that you can situate yourself and then orientate yourself.

Step 2. Searching for a place or service
If you are looking for your location, it is probably to orient yourself in a space to get to a specific place such as a store in a shopping mall, or a specialist’s office in a hospital. On the other hand, you may be looking for your current location to find a service nearby, without having any specific idea, such as restaurants, toilets, reception centers. Thanks to digital wayfinding, searches can be made with keyword searches and also by categories directly on the kiosk.

Step 3. The choice of the direction and the route to take
Once you have decided where you want to go, it is time for you to get the route to your destination. The software then transfers your request to get the shortest route and proposes it on an interactive map

Step 4. Tracking your chosen route
Once you have been able to visualize the route to your chosen destination, you might think that in the end you will never remember the route and that it is just a waste of time. But no! A wayfinding function can allow you to follow your route directly on your mobile, making your travel easier, as Viadirect offers for example.

Step 5. Recognition of the arrival point
Once you have arrived at your destination, you can check that your destination is correct by observing the places, stores and services in the vicinity on the map and comparing them to those currently near you.

Therefore, when well done, advanced wayfinding is up-to-date, interactive and complete. Wayfinding kiosks are therefore the best solution to improve the experience of your customers, and limit their frustrations related to time wasted searching for a route, a service. ViaDirect invests completely and durably in its work to guarantee to its customers a quality service with functional digital kiosks, an innovative design and coherent with your company allowing the exploitation of a 3D map and the transmission of key information.

A satisfied customer recommends a place. If this is what you want for your business. Don’t wait any longer and make an appointment with ViaDirect, the leading information and orientation solution, present in more than 35 countries, through the following link : Contact • ViaDirect

OTHER NEWS

Les Terrasses du Port

In 2014, Hammerson equips the mall with 9 ViaDirect digital wayfinding kiosk. Currently, Les Terrasses du Port continues its project with new
Read More

A continuous guidance

ViaDirect guides your visitors from the moment they arrive to the moment they leave! We provide all the solution to give you the better…
Read More

Nice Etoile

Located in France, the shopping center Nice Etoile has updated it ViaDirect wayfinding software with our latest version after six years
Read More

Château de Versailles

During this year, a new request was provided between the Château de Versailles and ViaDirect for the installation of dynamic screens
Read More

Renaissance Mall Aruba

The Renaissance Mall Aruba, located in the Caribbean, now has a ViaDirect wayfinding kiosk to guide its visitors through its luxury shops...
Read More

Why this price for wayfinding solution?

When you are thinking about getting a digital wayfinding station, the main obstacle is the price. Today we would like to explain the reasons
Read More

Parque Arboleda

ViaDirect implements digital wayfinding kiosks as well as its mobile solution, within the Parque Arboleda center in Colombia
Read More

Villaggio Mall

The center located in Doha, Qatar, has been equipped with the ViaDirect wayfinding software since 2016. This year it has optimised its
Read More

L’Avenue 83

7 years ago, L'avenue 83 wanted to orient its visitors in the best possible way with ViaDirect kiosks... Today, we are pleased to renew
Read More

Visioglobe Map

After equipping the Cap3000 and Qwartz shopping malls, ViaDirect has again optimised its solution by integrating a visioglobe map...
Read More

Canberra Plaza

A total of 3 vertical wayfinding kiosks have been installed in the Singaporean center, thanks to the collaboration ViaDirect and Ascenstar
Read More

Alfa shopping center

Akropolis Group, once again trusts ViaDirect for the installation of its wayfinding software in its famous mall in the capital Riga, the Alfa
Read More

Digital Wayfinding for Hospitals and Healthcare Facilities

The digital solution is suitable for all individuals, regardless of their age or familiarity with digital technology
Read More

Doha City Center

Equipped with ViaDirect wayfinding kiosks for 8 years, the major mall in Qatar has optimised its software by implementing its latest version
Read More

Institut Arnault Tzanck

ViaDirect provided the Arnault Tzanck Institute with the latest version of its wayfinding software. This version contains…
Read More

ViaDirect in Thailand

Thailand, is famous for its tropical beaches and for its ultramodern cityscapes. Wayfinding kiosks are a major asset for your business…
Read More

Grand’Place

The Grand'Place centre receives around 30,000 visitors every day of the week, so the centres need easy-to-use orientation for its visitors
Read More

INSEP

The National Institute for Sport and Performance Expertise (INSEP), for high-level athletes, has installed 5 ViaDirect wayfinding kiosk
Read More

Espace Saint Quentin

Espace Saint Quentin located in France, has optimised its 6 ViaDirect wayfinding kiosks with the latest version of orientation software
Read More

I12 KATONG

The i12 Katong shopping center in Singapore now has a digital wayfinding kiosk thanks to ViaDirect and its partner Ascenstar
Read More