MARKTHAL SHOPPING MALL

ViaDirect redesigns the wayfinding interactive software installed in Markthal shopping mall in Netherland

In 2017, ViaDirect installed its wayfinding software in the Markthal shopping mall in Rotterdam.
As a result of a renovation of Markthal’s digital identity, ViaDirect has actualized the software as well as the hardware of the 5 kiosks in the shopping mall.

All the software was remade in order to represent the new image (digital identity) of this interesting shopping mall and some parts of the hardware were replaced to improve the performance of all the kiosks.

The Markthal complex is a dual-use building, with a residential and a commercial part. It consists of 4,600 m2 of commercial space with about 100 fresh food stands, 1,600 m2 of restaurant space with 15 food stores and 8 restaurants and also 228 apartments. The Markthal center also has an underground parking lot with about 1,000 spaces.

The inner facade of the Markthal is covered with a giant illustration, measuring 11,000 m2. This work is inspired by Dutch paintings, among others, which makes it a remarkable work. This shopping mall has won different architecture awards due to its futuristic and innovative design.

ViaDirect wayfinding software for Markthal shopping mall includes :

  • Real-time 3D wayfinding maps and itineraries
  • View public transport schedule of the surrounding area in real-time
  • Events and promotions displayed
  • The alphabetical search of shops
  • Search by categories of shops, restaurants, and amenities (beauty & health, food, and beverages, gifts and souvenirs, activities…)

About ViaDirect :

ViaDirect is the leading wayfinding solution for digital directories.
Present in 35+ countries, we help millions of people find their way in thousands of different places, whether shopping centers, airports, department stores, hospitals, universities, stations, cruise ships, i-townships, or even theme parks.We set up digital signage kiosks to allow your customers to better orient themselves and thus obtain a better customer experience.
Our product is composed of a furniture, designed in France, with multiple designs, and an innovative software with many features such as a 3D map and transmission of key information, for your business.

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