Grand A, a flagship retail hub in Amiens, France, under the ownership of Eurocommercial, sprawls over an expansive area of 20,000 square meters. The retail hub is home to a collection of upscale brands, welcoming a multitude of visitors each day and positioning itself as an indispensable shopping mecca within the region. Today, we bring you exhilarating news about a development set to push the envelope of the shopping experience at Grand A.
Eurocommercial, collaborating with ViaDirect, has accomplished the successful launch of ViaDirect Mobile and a visual library at Grand A, making it the pioneering mall in the region to adopt such digital tools for better customer experience.
ViaDirect Mobile is a feature employing QR code technology to offer users an interactive map of the mall. It dodges the need for downloads and enables real-time navigation across the entire shopping center. The process is quite simple: pull your phone out, scan the code and whether you’re on a quest for the newest fashion outlet, or seeking the fastest route to your preferred coffee shop, ViaDirect Mobile has it all figured out for you.
In tandem with ViaDirect Mobile, the integration of the ViaDirect visual library is poised to redefine customer interaction within the mall. This exhaustive visual aid incorporates files for flyers, stickers and poster images for your generic QR codes. On top of that, strategically positioned digital signage visuals throughout the mall will impart essential information, while specially curated visuals for items like keyrings will give your shopping experience a unique, personal touch.
ViaDirect’s technology aims to not only simplify the navigation process for Grand A’s visitors but also deliver a contemporary, engaging, and immersive shopping experience right in the heart of Amiens.
Step into this modern epoch of shopping at Grand A – where the digital fluidly merges with the physical to transform the retail landscape. It’s not just about shopping anymore; it’s a paradigm shift in retail.