AUCHAN GROUP

VIADIRECT MANAGES THE ADVERTISING FACILITIES OF AUCHAN GROUP

1 June 2016
Paris, FRANCE

 

ViaDirect & Auchan group

Paris, June 2016 XIV – ViaDirect won the technical support contract for the digital advertising network iMediaCenter (Auchan group) whose network will soon reach 3 500 screens divided between the group’s hypermarkets, malls, and Click & Drives. 

 

After making the pilots for ‘Roncq’ and ‘Meaux’ in 2015, the engineering and maintenance teams are proud to participate in the national deployment of thousands of screens in the form of totems (indoor and outdoor) as well as ceiling suspended screens. On the one hand, iMediaCenter uses the engineering skills of digital display devices that ViaDirect has been testing with a selection of equipment, architectural hardware, and software. And on the other hand, the Auchan advertising production trusts the ViaDirect IT team to supervise and support their network.

 

These new Auchan group devices join the thousands of dynamic display equipment already supervised by our team through our European offer VD Monitor. It includes the electronic equipment we designed specifically for the needs of DOOH (digital out of home) market: our VD Box range and our software solution specifically tailored for our IT team.

Our VD Monitor solution guarantees an intervention within 2 hours and an optimal availability that responds to the economic challenges raised consequently by these devices (kiosks, totems, suspended screens …).

To quote Jérôme Hérard, founding partner of ViaDirect “We have unlocked, for the entire market, the material, human and software solutions that we have been developing since 2009 in order to achieve an unrivaled level of service in the Digital display sector.”

 

About ViaDirect:

Created in 2009, ViaDirect by L’île des Médias is a European leader in wayfinding solutions. The company has developed a worldwide presence in 26 countries, through a network of distributors and local offices in Istanbul, Taiwan, São Paulo, Abu Dhabi, and Mexico. In just 7 years, the company has established itself as a leader in software and connected digital furniture for all public buildings, including shopping malls, corporate offices, trade fairs, hospitals, train stations, airports, and museums. Since 2016, ViaDirect has been a member of the network ‘BPI France Excellence’.

www.viadirect.com

 

Press contact:

Margot Pierson – mpierson@viadirect.com – 01 53 00 13 18

OTHER NEWS

What is Wayfinding ?

Originally, wayfinding referred to tools used by explorers, this has changed somewhat, it is now employed by business like ViaDirect to...
Read More

Dania Pointe

Dania Pointe, a mixed-use facility offering shopping, dining, entertainment, is getting new service for its customers thanks to ViaDirect. Located on Dania Beach in Florida...
Read More

Meet ViaDirect at MAPIC 2021 in Cannes, France

After a long wait, we are finally back at the Mapic show for the year 2021. You will be able to find the Viadirect booth...
Read More

DESTRELAND

Destreland shopping center of the island group Guadeloupe has been equipped with our wayfinding solution for a long time. So, we have reworked the software...
Read More

BPIFRANCE

ViaDirect is proud to announce its participation in the #TousEntrepreneurs initiative deployed by Bpifrance, Pôle Emploi and CitésLab! Bpifrance, which has been our longtime partner,...
Read More

ANTEA

Up and running since February 2016, ViaDirect has been equipping Antea Lifestyle Center of Querétaro city with 13 interactive wayfinding kiosks. The shopping mall named...
Read More

ViaDirect is on the UniHA catalog

Trouver son chemin dans un établissement de santé est une expérience compliquée pour tous. L’orientation dans les hôpitaux et cliniques peut être confuse et difficile...
Read More

KILLEEN MALL

ViaDirect is happy to announce the newest addition to its installations in Texas, United States. Alongside our local partner Gable,we have provided for Killeen Mall...
Read More

WESTFIELD MALL OF THE NETHERLANDS

One of the largest shopping centers in Europe has opened its doors in the Netherlands, and ViaDirect is proud to be part of the adventure!...
Read More

LES ÉLÉIS

Located in Cherbourg, the Carrefour Les Eléis shopping center is equipped for the first time with a complete ViaDirect touchscreen solution including 3D orientation software...
Read More

MARINA ONE

With a new reference in Singapore, ViaDirect is proud of installing a special project, located in the center of the modern city-state. Marina One is...
Read More

CARREFOUR NICE LINGOSTIÈRE

Carmila, Property Management company, specialized in shopping malls close to a Carrefour hypermarket in Europe, continues the process of digitalization of its properties.
Read More

CITÉ EUROPE

Carmila, Property Management company, specialized in shopping malls close to a Carrefour hypermarket in Europe, continues the digitalization of its properties initiated years ago. After...
Read More

AQUARELLE VOLGOGRAD

After having successfully installed the Aquarelle Pushkino Shopping Mall from Ceetrus a week ago, Aquarelle Volgograd is now also equipped with the ViaDirect solution. Aquarelle...
Read More

AQUARELLE PUSHKINO

Aquarelle Pushkino, which opened end of 2019, now welcomes the ViaDirect 3D wayfinding and information software working. With more than 100 shops, parking of 2500...
Read More

ZHUHAI AIRPORT

After Europe and the US, ViaDirect now enters the Airport industry in Asia. ViaDirect is happy to help millions of travelers finding their way at...
Read More

DAIMLER MERCEDES

ViaDirect has equipped Daimler's corporate building with 10 interactive kiosks model Lemurien with a 49'' touch screen and ViaDirect's interactive software.
Read More

MALL AVENTURA CHICLAYO

After the equipment of the Mall Aventura Arequipa (See here), ViaDirect is pleased to present its fourth installation in Peru in the Mall Aventura Chiclayo....
Read More

GALLERIAN MALL

The Gallerian shopping center of the AMF Fastigheter real estate company has been a loyal ViaDirect customer since October 2019. After installing our 4 wayfinding...
Read More

CACIQUE

After our last installation at Mall Plaza Barranquilla in northern Colombia, ViaDirect announced the installation of 2 interactive orientation kiosks model PAD with a 43''...
Read More