The shopping center has invested in wayfinding kiosks in order to improve traffic flow and increase the visibility of its commercial offer
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VIADIRECT MANAGES THE ADVERTISING FACILITIES OF AUCHAN GROUP
1 June 2016
Paris, FRANCE
ViaDirect & Auchan group
Paris, June 2016 XIV – ViaDirect won the technical support contract for the digital advertising network iMediaCenter (Auchan group) whose network will soon reach 3 500 screens divided between the group’s hypermarkets, malls, and Click & Drives.
After making the pilots for ‘Roncq’ and ‘Meaux’ in 2015, the engineering and maintenance teams are proud to participate in the national deployment of thousands of screens in the form of totems (indoor and outdoor) as well as ceiling suspended screens. On the one hand, iMediaCenter uses the engineering skills of digital display devices that ViaDirect has been testing with a selection of equipment, architectural hardware, and software. And on the other hand, the Auchan advertising production trusts the ViaDirect IT team to supervise and support their network.
These new Auchan group devices join the thousands of dynamic display equipment already supervised by our team through our European offer VD Monitor. It includes the electronic equipment we designed specifically for the needs of DOOH (digital out of home) market: our VD Box range and our software solution specifically tailored for our IT team.
Our VD Monitor solution guarantees an intervention within 2 hours and an optimal availability that responds to the economic challenges raised consequently by these devices (kiosks, totems, suspended screens …).
To quote Jérôme Hérard, founding partner of ViaDirect “We have unlocked, for the entire market, the material, human and software solutions that we have been developing since 2009 in order to achieve an unrivaled level of service in the Digital display sector.”
About ViaDirect:
Created in 2009, ViaDirect by L’île des Médias is a European leader in wayfinding solutions. The company has developed a worldwide presence in 26 countries, through a network of distributors and local offices in Istanbul, Taiwan, São Paulo, Abu Dhabi, and Mexico. In just 7 years, the company has established itself as a leader in software and connected digital furniture for all public buildings, including shopping malls, corporate offices, trade fairs, hospitals, train stations, airports, and museums. Since 2016, ViaDirect has been a member of the network ‘BPI France Excellence’.
Press contact:
Margot Pierson – mpierson@viadirect.com – 01 53 00 13 18