8 March 2017
Klépierre, the 2nd largest real estate investment company in Europe with 178 malls, has chosen ViaDirect to digitize its shopping centers in Europe. After equipping Belle Epine, Val d’Europe, Alexandrium, Grand Littoral, Mérignac Soleil, Créteil Soleil, Jaude et Arcades, ViaDirect installs its information and wayfinding software in Bourse shopping mall in Marseille.
The installation in Bourse features 2 wayfinding kiosks with 40’’ multi-touch screens. Made entirely of Corian, they are equipped with a colored LED line to enhance the design and to capture visitors’ attention. This innovation shows once again ViaDirect’s ability to add smart technology into its kiosk’s design while complying with strict robustness’ constraints expected in public places.
The software and content design are customized to Klépierre’s shopping mall requirements. The application showcases 3 different types of content:
Real time 3D wayfinding maps and itineraries
Search stores through alphabet or categories
Search restaurants and services available in the mall
Good deals (updated through Web Services)
Advertising of the mall’s mobile application
Information and movies
Timetables of the movies available in the ‘Bourse’ cinema
Road traffic in real time
Schedules of public transport