ORANGE OPÉRA

VIADIRECT INSTALLS ITS SOLUTION IN THE #ORANGEOPERA MEGASTORE

#Digital #OrangeOperaParis

 

In the heart of #Paris, Orange opens a megastore of 2000 m2 of a four-storey building. Entirely dedicated to the #digital, the shop presents more than 800 products and all the latest technological advances. Several workshops are available for the customers, including an exhibition for children about the CSR commitment. #SuperCodeurs

ViaDirect got the privilege to equip this store with an interactive kiosk to orientate visitors and accompany the 150 sellers in charge of developing the #DigitalMarketing strategy by rerouting customers into the available products range.

After equipping Mr Bricolage, Leroy Merlin, and Decathlon, ViaDirect meets the needs of retailers once again.

ViaDirect has already equipped the Orange offices in Tours with the solution VD building.

KIOSK:

The ViaDirect’s team is particularly proud to install a tactile 32’’ Marina device, designed by ViaDirect with:

  • Professional screen HD LED 450 candelas 24/7/365
  • Touch technology latest generation
  • VD Box: smart control electronics equipment
  • Ultra-slim and i7 6th generation powerful player 

If you want to know more about the Orange megastore click here.

Our software

The ViaDirect application offers a digital experience for the customers by suggesting adapted content according to users’ preferences.

 

  • Research services, products and products range in the shop
  • Intuitive 3D map to orientate and inform
  • Transports in real time
  • Sending plan by SMS
  • PMK route (using elevator instead of escalators)

 

The interface of the news store Orange has an innovative access “Inspire me”. The user inputs the desired time in the shop, what he likes among suggested categories and chooses one color. This software proposes a tailor-made experience with many workshops, a personalized itinerary and the possibility to receive it by text.

 

The application is available in English, Spanish, Chinese, and French. 

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