L'AVENUE 83

VIADIRECT INSTALLS 4 DOUBLE-SCREEN KIOSKS WITH WAYFINDING AND LOYALTY PROGRAM IN THE ‘L’AVENUE 83’ SHOPPING MALL

1 April 2016
Toulon, FRANCE

 

Managed by Altarea Cogedim, the new mall ‘L’avenue 83’ chose the ViaDirect interactive solution by installing 4 double-screen kiosks for the information, wayfinding, and loyalty-CRM of the stores and mall.

After installing ‘Carré de Soie’, ‘Espace Gramont’, ‘Okabé’, ‘Qwartz’ and ‘Cap 3000’ malls, Altarea Cogedim, creator and manager of shopping centers, chooses the ViaDirect digital full-service. 

Located on one of the most powerful commercial areas in the south of France, ‘L’avenue 83’ has entrusted ViaDirect with the complete implementation of the solution: kiosks design, production, and installation, hardware integration, software, and maintenance. The idea is to provide a sustainable and digital experience to visitors since its opening in April 2016.

KIOSKS:

ViaDirect has equipped ‘L’avenue 83’ with 8 touch screens integrated into 4 outdoor kiosks created specifically for the mall. ViaDirect has entrusted the furniture design to the agency Jeff Van Dyck with the objective to meet the high technology needs of a technological outdoor installation and seamlessly blend with the architecture of Jean-Michel Wilmotte.

 

This outdoor furniture is made of wood, steel, and glass with the following equipment:

  • A 47’’ multitouch screen with the ViaDirect wayfinding software
  • A 22’’ touch screen with the enrollment application specially developed by ViaDirect with the business platform of Altarea Cogedim
  • An NFC and barcode reader to complete the installation of the loyalty program

 

These double-screen kiosks integrate equipment from Infinitus, a specialist of outdoor furniture distributed in France by ViaDirect.

 

The ViaDirect team worked particularly on the ergonomics in order to maximize the conversion rate. Altarea Cogedim entrusted the design and production of the kiosk but also the technical hardware selection and installation to ViaDirect. We also take care of monitoring and maintenance. 

SOFTWARE:

Each interactive kiosk comprises 2 digital screens, one for guidance and information and one for loyalty programs.

The loyalty application enables users to sign up and edit their information. The enrolment then creates a loyalty card to access promotions, mall services (babysitting, free car park, …), and contests.

 

The other standard features of ViaDirect are deployed:

  • Real-time wayfinding in a 3D environment
  • Search stores by topic or by alphabetical order
  • Mall services
  • Restaurants
  • Parking and transport

OTHER NEWS

What is Wayfinding ?

Originally, wayfinding referred to tools used by explorers, this has changed somewhat, it is now employed by business like ViaDirect to...
Read More

Dania Pointe

Dania Pointe, a mixed-use facility offering shopping, dining, entertainment, is getting new service for its customers thanks to ViaDirect. Located on Dania Beach in Florida...
Read More

Meet ViaDirect at MAPIC 2021 in Cannes, France

After a long wait, we are finally back at the Mapic show for the year 2021. You will be able to find the Viadirect booth...
Read More

DESTRELAND

Destreland shopping center of the island group Guadeloupe has been equipped with our wayfinding solution for a long time. So, we have reworked the software...
Read More

BPIFRANCE

ViaDirect is proud to announce its participation in the #TousEntrepreneurs initiative deployed by Bpifrance, Pôle Emploi and CitésLab! Bpifrance, which has been our longtime partner,...
Read More

ANTEA

Up and running since February 2016, ViaDirect has been equipping Antea Lifestyle Center of Querétaro city with 13 interactive wayfinding kiosks. The shopping mall named...
Read More

ViaDirect is on the UniHA catalog

Trouver son chemin dans un établissement de santé est une expérience compliquée pour tous. L’orientation dans les hôpitaux et cliniques peut être confuse et difficile...
Read More

KILLEEN MALL

ViaDirect is happy to announce the newest addition to its installations in Texas, United States. Alongside our local partner Gable,we have provided for Killeen Mall...
Read More

WESTFIELD MALL OF THE NETHERLANDS

One of the largest shopping centers in Europe has opened its doors in the Netherlands, and ViaDirect is proud to be part of the adventure!...
Read More

LES ÉLÉIS

Located in Cherbourg, the Carrefour Les Eléis shopping center is equipped for the first time with a complete ViaDirect touchscreen solution including 3D orientation software...
Read More

MARINA ONE

With a new reference in Singapore, ViaDirect is proud of installing a special project, located in the center of the modern city-state. Marina One is...
Read More

CARREFOUR NICE LINGOSTIÈRE

Carmila, Property Management company, specialized in shopping malls close to a Carrefour hypermarket in Europe, continues the process of digitalization of its properties.
Read More

CITÉ EUROPE

Carmila, Property Management company, specialized in shopping malls close to a Carrefour hypermarket in Europe, continues the digitalization of its properties initiated years ago. After...
Read More

AQUARELLE VOLGOGRAD

After having successfully installed the Aquarelle Pushkino Shopping Mall from Ceetrus a week ago, Aquarelle Volgograd is now also equipped with the ViaDirect solution. Aquarelle...
Read More

AQUARELLE PUSHKINO

Aquarelle Pushkino, which opened end of 2019, now welcomes the ViaDirect 3D wayfinding and information software working. With more than 100 shops, parking of 2500...
Read More

ZHUHAI AIRPORT

After Europe and the US, ViaDirect now enters the Airport industry in Asia. ViaDirect is happy to help millions of travelers finding their way at...
Read More

DAIMLER MERCEDES

ViaDirect has equipped Daimler's corporate building with 10 interactive kiosks model Lemurien with a 49'' touch screen and ViaDirect's interactive software.
Read More

MALL AVENTURA CHICLAYO

After the equipment of the Mall Aventura Arequipa (See here), ViaDirect is pleased to present its fourth installation in Peru in the Mall Aventura Chiclayo....
Read More

GALLERIAN MALL

The Gallerian shopping center of the AMF Fastigheter real estate company has been a loyal ViaDirect customer since October 2019. After installing our 4 wayfinding...
Read More

CACIQUE

After our last installation at Mall Plaza Barranquilla in northern Colombia, ViaDirect announced the installation of 2 interactive orientation kiosks model PAD with a 43''...
Read More