1 February 2015
Managed by Altarea Cogedim, the Cap 3000 shopping mall chose the ViaDirect interactive solution by installing 8 double-screen kiosks for the information, wayfinding, and loyalty-CRM of the stores and mall.
Cap 3000, the oldest shopping center in France, has entrusted ViaDirect with the complete implementation of the solution: kiosks design, production and installation, and design, hardware integration, software, and maintenance. The double-screen kiosks installed are similar to those deployed in “Rives de l’Orne”, “Haute-Pierre” and “Qwartz” malls.
ViaDirect deployed 16 kiosks for Cap 3000: 8 “Trombone” double-screen kiosks. The “Trombone” kiosk has been designed and produced by ViaDirect, and is composed of:
The ViaDirect team worked particularly on the ergonomics in order to maximize the conversion rate. Altarea Cogedim entrusted the design and production of the kiosk but also the technical hardware selection and installation to ViaDirect. We also take care of monitoring and maintenance.
Each “Trombone” comprises 2 digital screens, one for guidance and information and one for loyalty programs.
The loyalty application enables users to sign up and edit their information. The enrolment then creates a loyalty card to access promotions, mall services (babysitting, free car park, …) and to participate in contests.
The other standard features of ViaDirect are deployed: