21 February 2017
ViaDirect equips the mall Jaude
ViaDirect pursues its digitizing policy of Klépierre malls in France with a seventh center: Jaude is equipped with 5 interactive directories to inform and guide through 136 stores.
Owned by Klépierre, the second-largest real estate investment in Europe, Jaude enjoys a regional presence in the center of France and welcomes more than 13 million shoppers each year.
The installation in Jaude consists of 5 wayfinding kiosks with barcodes and NFC readers. Made entirely of Corian, the kiosks are designed exclusively for the Klépierre group. They are equipped with the latest display and multitouch technologies.
The kiosks are equipped with ViaDirect information and interactive wayfinding solutions. The software and content design are customized to Klépierre’s shopping mall requirements. The application showcases 3 different types of content:
Information and cinema:
ViaDirect brings exemplary supervision and technical support expertise acquired after 7 years of operating hundreds of sites to guarantee an optimal availability of digital installations.