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VIADIRECT DIGITIZES THE ‘AUCHAN CÔTÉ SEYNE’ SECTIONS WITH SEVERAL THEMATIC INSTALLATIONS
1 October 2015
La Seyne-sur-Mer, FRANCE
Immochan, the commercial ground rent working for the Auchan’s shopping malls, has been digitizing its properties since 2013 and has already entrusted 10 malls to ViaDirect in France, Romania, and China.
Once again ViaDirect has been selected for several features in the ‘Auchan Côté Seyne’ (Toulon, France):
- Its concept of interactive children playground is the same as in ‘Maison Neuve’, ‘Auchan La Couronne’ and ‘Sun Art Plaza’. The installation consists of two 19’’ screens including a wide range of classic games: Memory, Shooting Gallery, Drawing, and the Machine Catcher-plush.
- A kiosk with filtered internet access and statistical use of the software and with the ‘Pyro Jump’ game, inspired by the successful smartphone game.
- A 32’’ portrait totem offering the classified ads. The application allows visitors to submit their offer directly to the kiosk or through a dedicated website, accessible on mobile. Once validated, the classified ads are moderated and published. ViaDirect will duplicate this system in other shopping malls later this year, but the ads will remain local, affiliated to a particular shopping center.
Furniture has already been installed in ‘Maison Neuve’, ‘Coresi’, ‘Bois Sénart’, ‘Auchan La Couronne’ and ‘Auchan Arras’ malls. All kiosks are produced by ViaDirect with high and strict respect for our quality, design, and manufacture commitments.
Haute-Pierre: Multitouch kiosks and interactive information software
Maison Neuve: Interactive wayfinding kiosks and children playground
L’îlo: Digital multi-touch totems
Sémécourt: Information and interactive 3D wayfinding solution
Auchan La Couronne: Tactile kiosks and interactive children playground
Auchan Arras: Wayfinding multitouch devices
Auchan Annecy: Tactile wayfinding screens and interactive children playground
Bois-Sénart: Interactive orientation on digital directories
Sun-Art Plaza: Intuitive applications and tactile screens
Romania: the ‘Coresi’ shopping mall in Braşov is equipped with 3 digital directories
The ‘Englos Les Géants’ mall is equipped with interactive applications and multi-touch screens