AUCHAN CÔTÉ SEYNE

VIADIRECT DIGITIZES THE ‘AUCHAN CÔTÉ SEYNE’ SECTIONS WITH SEVERAL THEMATIC INSTALLATIONS

1 October 2015
La Seyne-sur-Mer, FRANCE


Immochan, the commercial ground rent working for the Auchan’s shopping malls, has been digitizing its properties since 2013 and has already entrusted 10 malls to ViaDirect in France, Romania, and China.

Once again ViaDirect has been selected for several features in the ‘Auchan Côté Seyne’ (Toulon, France):

  • Its concept of interactive children playground is the same as in ‘Maison Neuve’, ‘Auchan La Couronne’ and ‘Sun Art Plaza’. The installation consists of two 19’’ screens including a wide range of classic games: Memory, Shooting Gallery, Drawing, and the Machine Catcher-plush.  
  • A kiosk with filtered internet access and statistical use of the software and with the ‘Pyro Jump’ game, inspired by the successful smartphone game.
  • A 32’’ portrait totem offering the classified ads. The application allows visitors to submit their offer directly to the kiosk or through a dedicated website, accessible on mobile. Once validated, the classified ads are moderated and published. ViaDirect will duplicate this system in other shopping malls later this year, but the ads will remain local, affiliated to a particular shopping center.

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