1 October 2013
Brétigny sur Orge, FRANCE
Immochan, the commercial ground rent working for the Auchan shopping malls, began a digitizing policy in several malls in France.
ViaDirect has been chosen for several features:
ViaDirect will first equip Maison Neuve (Brétigny-sur-Orge) in October, and then Haute-Pierre (Strasbourg), L’îlo (Epinay-sur-Seine) and Semécourt (Metz) in November.
The kiosk has been designed by Minale Design Agency, and produced with technical support from ViaDirect which also provided the hardware and produced the kiosk.
The installation is composed of:
ViaDirect created a special dynamic display solution, animated through Raspberry Pi hardware for cartoon broadcasting.
Kiosks are equipped with a public Internet access solution with a content filtration, with games proposed by French publishers for young and older kids, and with the ViaDirect solution.
Immochan noticed the ability of ViaDirect to work by Web Service for the entire content (offers, shops, pictures…), allowing a perfect synchronization between the Web, the Mobile and the interactive kiosks while designed in an asynchronous way (locally stocked data) in order to maintain an equal service quality whatever the Internet access.
Kiosks also allow to interface with the loyalty program through barcode and NFC readers and then to print discount coupons.
The other standard features of ViaDirect are deployed:
*”L’îlot digital” is a registered trademark of ViaDirect; it is a technical set designed to answer to the multiplicity of the multitouch use in public places: information, wayfinding, loyalty-CRM, offers.