MAISON NEUVE

VIADIRECT DIGITALIZES IMMOCHAN: MULTITOUCH WAYFINDING KIOSK AND INTERACTIVE CHILDREN AREA AT BRÉTIGNY-SUR-ORGE

1 October 2013
Brétigny sur Orge, FRANCE

ViaDirect equips Maison Neuve center

Immochan, the commercial ground rent working for the Auchan shopping malls, began a digitizing policy in several malls in France.

ViaDirect has been chosen for several features:

  • An interactive wayfinding and loyalty solution (kiosk + software)
  • A solution for games and Internet access (kiosk + software)
  • An interactive children area (multitouch gaming table and dynamic display of cartoons)

ViaDirect will first equip Maison Neuve (Brétigny-sur-Orge) in October, and then Haute-Pierre (Strasbourg), L’îlo (Epinay-sur-Seine) and Semécourt (Metz) in November.

The kiosk has been designed by Minale Design Agency, and produced with technical support from ViaDirect which also provided the hardware and produced the kiosk.

THE KIOSK 

The installation is composed of:

  • A double-kiosk (wayfinding, loyalty, Internet, games) with a 40’’ screen, a 22’’ screen, a barcode reader, an NFC reader, and a printer, according to our “îlot digital” concept*.
  • 2 kiosks for games and Internet access with a 22’’ screen
  •  2 wayfinding and loyalty kiosks with a 40’’ screen, a barcode reader, an NFC reader, and a printer
  • An interactive gaming table for children with two 19’’ screens
  • A 46’’ screen for cartoon broadcasting

ViaDirect created a special dynamic display solution, animated through Raspberry Pi hardware for cartoon broadcasting.

 

THE SOFTWARE

Kiosks are equipped with a public Internet access solution with a content filtration, with games proposed by French publishers for young and older kids, and with the ViaDirect solution.

Immochan noticed the ability of ViaDirect to work by Web Service for the entire content (offers, shops, pictures…), allowing a perfect synchronization between the Web, the Mobile and the interactive kiosks while designed in an asynchronous way (locally stocked data) in order to maintain an equal service quality whatever the Internet access.

Kiosks also allow to interface with the loyalty program through barcode and NFC readers and then to print discount coupons.

The other standard features of ViaDirect are deployed:

  • Real-time wayfinding in a 3D environment with a multi-floor view
  • Multitouch map of the mall
  • Search by theme and destination
  • Animated user interface
  • Display of offers and news
  • Real-time monitoring of equipment and incident management the next day (weekends and public holidays included)

*”L’îlot digital” is a registered trademark of ViaDirect; it is a technical set designed to answer to the multiplicity of the multitouch use in public places: information, wayfinding, loyalty-CRM, offers.

OTHER NEWS

L’Avenue 83

7 years ago, L'avenue 83 wanted to orient its visitors in the best possible way with ViaDirect kiosks... Today, we are pleased to renew
Read More

Visioglobe Map

After equipping the Cap3000 and Qwartz shopping malls, ViaDirect has again optimised its solution by integrating a visioglobe map...
Read More

Canberra Plaza

A total of 3 vertical wayfinding kiosks have been installed in the Singaporean center, thanks to the collaboration ViaDirect and Ascenstar
Read More

Alfa shopping center

Akropolis Group, once again trusts ViaDirect for the installation of its wayfinding software in its famous mall in the capital Riga, the Alfa
Read More

Digital Wayfinding for Hospitals and Healthcare Facilities

The digital solution is suitable for all individuals, regardless of their age or familiarity with digital technology
Read More

Doha City Center

Equipped with ViaDirect wayfinding kiosks for 8 years, the major mall in Qatar has optimised its software by implementing its latest version
Read More

Institut Arnault Tzanck

ViaDirect provided the Arnault Tzanck Institute with the latest version of its wayfinding software. This version contains…
Read More

ViaDirect in Thailand

Thailand, is famous for its tropical beaches and for its ultramodern cityscapes. Wayfinding kiosks are a major asset for your business…
Read More

Grand’Place

The Grand'Place centre receives around 30,000 visitors every day of the week, so the centres need easy-to-use orientation for its visitors
Read More

INSEP

The National Institute for Sport and Performance Expertise (INSEP), for high-level athletes, has installed 5 ViaDirect wayfinding kiosk
Read More

Espace Saint Quentin

Espace Saint Quentin located in France, has optimised its 6 ViaDirect wayfinding kiosks with the latest version of orientation software
Read More

I12 KATONG

The i12 Katong shopping center in Singapore now has a digital wayfinding kiosk thanks to ViaDirect and its partner Ascenstar
Read More

Choosing your wayfinding solution

You want to orient your visitors but you don't know where to start to choose your digital wayfinding solution: ViaDirect is here to help you
Read More

CORA

The Real Estate Galimmo is working with ViaDirect to equip its numerous Cora centers with the leading orientation and information solution
Read More

BUREAUX DE LA COLLINE

Les Bureaux De La Colline, a mall on the ground floor of a multi-office building, in France, uses wayfinding kiosk to orient its visitors
Read More

Wayfinding kiosks the solution to environmental waste

Comparing digital wayfinding kiosks to a printed wayfinding solution, the kiosk would be more environmentally responsible because
Read More

MARQUES AVENUE AUBERGENVILLE

The Real Estate, Marques Avenue chose ViaDirect to install its wayfinding outdoor kiosk in the Marques Avenue Aubergenville mall
Read More

CLIENTS TESTIMONIALS

Testimonies of our clients are a source of success for ViaDirect because the client's needs are at center of our wayfinding kiosks process
Read More

ENCUENTRO OCEANIA

Encuentro Oceania mall by Pulso Inmobiliario group, improves its customer experience with 14 Viadirect interactive kiosks in Mexico city thank to
Read More

What is Wayfinding ?

Originally, wayfinding referred to tools used by explorers, this has changed somewhat, it is now employed by business like ViaDirect to
Read More