Parkway Parade

VIADIRECT IN ASIA: VIADIRECT’S 3D WAYFINDING SOLUTION IS NOW INSTALLED IN PARKWAY PARADE IN SINGAPORE

1 February 2016
Singapore , SINGAPORE

In collaboration with its Singaporean partner Ascenstar, ViaDirect has completed its first installation in the city-state equipping Parkway Parade (shopping mall)-.

ViaDirect, expert on 3D wayfinding and interactive information solutions, has been internationalizing its activity since 2014 opening up offices in Taiwan, Turkey, Mexico, Brazil and United Arabic States. A first Singaporean installation, done in Parkway Parade, strengthens further the international presence of ViaDirect who already has projects in Europe, the Middle-East, and Latin America.

Ascenstar and ViaDirect worked hand-in-hand to provide a complete solution.

SOFTWARE by ViaDirect.

 

Parkway Parade has selected a range of features and connected services to enhance the shopping experience of all visitors.

 

3D wayfinding across 6 floors

Display of promotions and events

Information and directions of 270 stores by name or category

Restaurants information and directions

Mall’s services information and directions

Transport and parking information and directions

Gift cards information and location of the counter to purchase them

QR codes display to download the mall’s mobile application

 

HARDWARE and KIOSK by Ascenstar

 

Parkway Parade has selected a landscape oriented kiosk called “Gazelle” designed by ViaDirect and locally manufactured by Ascenstar. The kiosk is strategically located in the middle of the basement where the flow of people is the highest. An “I” LED sign was added into the kiosk to increase further visibility. In terms of hardware, the kiosk includes the latest Samsung’s 48” screen and touchscreen technology, and a high-end player PC from iBase.

 

MAINTENANCE by Ascenstar & ViaDirect

 

Both companies ensure that both hardware and software work properly 24/7. ViaDirect provides comprehensive remote software monitoring services and maintenance that is shared with its Singaporean partner Ascenstar, who can further provide timely hardware maintenance and on-site support when necessary.

About ViaDirect:

ViaDirect, by L’île des medias, is a technology-oriented firm headquartered in Paris, France. ViaDirect provides a wayfinding software solution on touch-screen kiosks that guides and informs visitors effectively in multiple public and private places such as shopping malls, hospitals, office buildings, city centers, museums, and many others vertical markets. Being the first company to offer kiosk’s wayfinding software based on a 3D mapping technology, ViaDirect has been growing fast in France, where it is now the market leader, and has been developing actively in the rest of the world with satellite offices in Turkey, Abu Dhabi, Mexico, Brazil, and Taipei, Taiwan for Asian markets. With more than 700 kiosks installed and a network of partners in 25 countries offering hardware and local services, ViaDirect aims at providing the most intuitive and relevant indoor and outdoor wayfinding solution on kiosks because people should always be able to find their way easily, no matter where they are.

About Ascenstar:

Ascenstar PTE LTD is a leading solution provider for Digital Directory system, Digital Signage, Videowall System, Display Solutions, and interactive kiosk, in Singapore and the region. For product information and enquiries, please contact us at (65) 6636 6918 or e-mail us at enquiry@ascenstar.com ; www.ascenstar.com

About Parkway Parade:

Parkway Parade offers a relevant range of choices for the families, desiring convenience and meaningful retreat in a refreshing environment.

Parkway Parade is located 8 kilometres to the East of Singapore’s CBD just off the Marine Parade exit on the ECP, Parkway Parade is one of Singapore’s first major and biggest suburban malls. It comprises 6 levels of retail outlets (including basement) with over 280 retailers, 1 level of Medical Centre, a 17 storey office tower atop the retail podium and a car park with 1201 parking bays.

For more information about Parkway Parade, please visit their website on www.parkwayparade.com.sg.

Parkway Parade’s name in Chinese is 百汇广场。

OTHER NEWS

Avant Cap

The shopping center has invested in wayfinding kiosks in order to improve traffic flow and increase the visibility of its commercial offer
Read More

Atlantis

Its 15 million visitors per year benefit from an interactive wayfinding solution via kiosks but also from a smartphone-based wayfinding
Read More

Mundo E

ViaDirect provides the latest version of its wayfinding software to equip the 12 kiosks of the Mexicain shopping mall Mundo E located
Read More

O’Parinor

After acquiring a new wayfinding system with the ViaDirect solution, O'Parinor chose to update the software with a new and more advanced
Read More

Mega Plaza Independencia

The Peruvian Mega Plaza Independencia shopping center use now seven specific ViaDirect wayfinding kiosk, featuring the famous Gazelle model
Read More

digital outdoor kiosks characteristics

In order to orientate people and provide them with all the information, the outdoor wayfinding kiosks has its own characteristics
Read More

Italie Deux

Italie Deux, located in the heart of Paris 13, next to the Place d'Italie, has had the ViaDirect wayfinding solution for several years
Read More

Les Terrasses du Port

In 2014, Hammerson equips the mall with 9 ViaDirect digital wayfinding kiosk. Currently, Les Terrasses du Port continues its project with new
Read More

A continuous guidance

ViaDirect guides your visitors from the moment they arrive to the moment they leave! We provide all the solution to give you the better…
Read More

Nice Etoile

Located in France, the shopping center Nice Etoile has updated it ViaDirect wayfinding software with our latest version after six years
Read More

Château de Versailles

During this year, a new request was provided between the Château de Versailles and ViaDirect for the installation of dynamic screens
Read More

Renaissance Mall Aruba

The Renaissance Mall Aruba, located in the Caribbean, now has a ViaDirect wayfinding kiosk to guide its visitors through its luxury shops...
Read More

Why this price for wayfinding solution?

When you are thinking about getting a digital wayfinding station, the main obstacle is the price. Today we would like to explain the reasons
Read More

Parque Arboleda

ViaDirect implements digital wayfinding kiosks as well as its mobile solution, within the Parque Arboleda center in Colombia
Read More

Villaggio Mall

The center located in Doha, Qatar, has been equipped with the ViaDirect wayfinding software since 2016. This year it has optimised its
Read More

L’Avenue 83

7 years ago, L'avenue 83 wanted to orient its visitors in the best possible way with ViaDirect kiosks... Today, we are pleased to renew
Read More

Canberra Plaza

A total of 3 vertical wayfinding kiosks have been installed in the Singaporean center, thanks to the collaboration ViaDirect and Ascenstar
Read More

Alfa shopping center

Akropolis Group, once again trusts ViaDirect for the installation of its wayfinding software in its famous mall in the capital Riga, the Alfa
Read More

Digital Wayfinding for Hospitals and Healthcare Facilities

The digital solution is suitable for all individuals, regardless of their age or familiarity with digital technology
Read More

Doha City Center

Equipped with ViaDirect wayfinding kiosks for 8 years, the major mall in Qatar has optimised its software by implementing its latest version
Read More