The shopping center has invested in wayfinding kiosks in order to improve traffic flow and increase the visibility of its commercial offer
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VIADIRECT IN ASIA: VIADIRECT’S 3D WAYFINDING SOLUTION IS NOW INSTALLED IN PARKWAY PARADE IN SINGAPORE
1 February 2016
Singapore , SINGAPORE
In collaboration with its Singaporean partner Ascenstar, ViaDirect has completed its first installation in the city-state equipping Parkway Parade (shopping mall)-.
ViaDirect, expert on 3D wayfinding and interactive information solutions, has been internationalizing its activity since 2014 opening up offices in Taiwan, Turkey, Mexico, Brazil and United Arabic States. A first Singaporean installation, done in Parkway Parade, strengthens further the international presence of ViaDirect who already has projects in Europe, the Middle-East, and Latin America.
Ascenstar and ViaDirect worked hand-in-hand to provide a complete solution.
SOFTWARE by ViaDirect.
Parkway Parade has selected a range of features and connected services to enhance the shopping experience of all visitors.
3D wayfinding across 6 floors
Display of promotions and events
Information and directions of 270 stores by name or category
Restaurants information and directions
Mall’s services information and directions
Transport and parking information and directions
Gift cards information and location of the counter to purchase them
QR codes display to download the mall’s mobile application
HARDWARE and KIOSK by Ascenstar
Parkway Parade has selected a landscape oriented kiosk called “Gazelle” designed by ViaDirect and locally manufactured by Ascenstar. The kiosk is strategically located in the middle of the basement where the flow of people is the highest. An “I” LED sign was added into the kiosk to increase further visibility. In terms of hardware, the kiosk includes the latest Samsung’s 48” screen and touchscreen technology, and a high-end player PC from iBase.
MAINTENANCE by Ascenstar & ViaDirect
Both companies ensure that both hardware and software work properly 24/7. ViaDirect provides comprehensive remote software monitoring services and maintenance that is shared with its Singaporean partner Ascenstar, who can further provide timely hardware maintenance and on-site support when necessary.
About ViaDirect:
ViaDirect, by L’île des medias, is a technology-oriented firm headquartered in Paris, France. ViaDirect provides a wayfinding software solution on touch-screen kiosks that guides and informs visitors effectively in multiple public and private places such as shopping malls, hospitals, office buildings, city centers, museums, and many others vertical markets. Being the first company to offer kiosk’s wayfinding software based on a 3D mapping technology, ViaDirect has been growing fast in France, where it is now the market leader, and has been developing actively in the rest of the world with satellite offices in Turkey, Abu Dhabi, Mexico, Brazil, and Taipei, Taiwan for Asian markets. With more than 700 kiosks installed and a network of partners in 25 countries offering hardware and local services, ViaDirect aims at providing the most intuitive and relevant indoor and outdoor wayfinding solution on kiosks because people should always be able to find their way easily, no matter where they are.
About Ascenstar:
Ascenstar PTE LTD is a leading solution provider for Digital Directory system, Digital Signage, Videowall System, Display Solutions, and interactive kiosk, in Singapore and the region. For product information and enquiries, please contact us at (65) 6636 6918 or e-mail us at enquiry@ascenstar.com ; www.ascenstar.com
About Parkway Parade:
Parkway Parade offers a relevant range of choices for the families, desiring convenience and meaningful retreat in a refreshing environment.
Parkway Parade is located 8 kilometres to the East of Singapore’s CBD just off the Marine Parade exit on the ECP, Parkway Parade is one of Singapore’s first major and biggest suburban malls. It comprises 6 levels of retail outlets (including basement) with over 280 retailers, 1 level of Medical Centre, a 17 storey office tower atop the retail podium and a car park with 1201 parking bays.
For more information about Parkway Parade, please visit their website on www.parkwayparade.com.sg.
Parkway Parade’s name in Chinese is 百汇广场。