ViaDirect is announcing a 2nd mall installation in Colombia

After Manizales, ViaDirect is announcing a 2nd mall installation in Colombia, in the city of Chía.

Shopping mall Fontanar Chía is now equipped with two 3D wayfinding interactive kiosks. Manufactured in Colombia, the two pieces of furniture belong to the ViaDirect classic Pad design. They encapsulate two 43’’ touchscreens with tempered glass, resistant enough against occasional vandalism. The two Pads are respectively posted on the 1st and 2nd floor of a mall that has 3 floors and an under floor.

Opened in 2015, the Fontanar Chía mall belongs to a new generation of shopping malls concentrated on consumer experiences and digitalisation of retail spaces in Colombia.

Situated in the Cundinamarca, 30 km north of Bogotá capital, Chía city has been built 8400 feet above sea level and has around 130 000 inhabitants.

Fontanar Chía is operated by Cimento, a real estate company born from the alliance between Guatemalan Spectrum real estate company and Colombian manufacturer Amarillo. Cimento has a strong presence in Colombia and Central America.

The 3D wayfinding ViaDirect software suite for Fontanar Chía includes…

  • 3D map and itineraries over 4 floors
  • Restaurant and specialty shop search by name and category
  • Entertainments and services listing including, children playground, parkings and transportations
  • Real time events and promotions display
  • One ads window managed directly by the advertisers
  •  Dedicated itineraries for people with reduced mobility
  • Spanish and English language


ViaDirect Colombia services include…

  • Content management system for direct customer input
  • Daily software support and monitoring
  • Software updates
  • On site preventive maintenance

About ViaDirect:

ViaDirect interactive 3D wayfinding software solutions advise and guide in an intuitive and modern way people visiting public and professional venues since 2009: Shopping malls, department stores, museums, hospitals, train stations and airports, amusement parks, universities, offices and headquarters, industrial and business centers…  

Leader in Europe, Russia, and Central America, ViaDirect has implemented its 3D wayfinding interactive kiosks and software in more than 400 areas in 35 countries in North America, South America, Asia, Europe, Middle-East, Russia…

ViaDirect has 11 international offices.
Headquarter is located in Paris, France.


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