The shopping center has invested in wayfinding kiosks in order to improve traffic flow and increase the visibility of its commercial offer
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SINGAPORE. FOR ITS SECOND COLLABORATION WITH LENDLEASE REAL ESTATE, VIADIRECT HAS EQUIPPED THE BRAND NEW PAYA LEBAR QUARTER MALL
20 September 2019
Singapore, SINGAPORE
News Singapore PLQ Mall ViaDirect equipped
Paris – Singapore, September 20, 2019
After the Parkway Parade Mall update, ViaDirect has again partnered with Ascenstar and Lendlease real estate to install no less than 12 wayfinding totems in the brand new Paya Lebar Quarter Mall of Singapore.
Paya Lebar Quarter is a Lendlease $3.2 billion newly renovated district East of Singapore. Between 2018 and 2019 it has been rebuilt as a pedestrian-friendly « experiential hub ». It welcomes not only local transportations and subway commutes but, of course, « business, lifestyle, nature, and technology. »
At the heart of the four-hectares district, the 340,000 square feet Paya Lebar Quarter Mall, officially nicknamed PLQ Mall, hosts up to 150 retail shops, coffee shops, and restaurants.
Built locally, the 12 man-size PLQ Mall totems use ViaDirect wayfinding software suite on 42’’ vertical touch screens. The full interactive solution eases every visitor towards their favorite shop or food court (details on a side note).
ViaDirect has been successfully equipping Singapore malls with its wayfinding solution since 2016. Playa Lebar Mall is our second project with Australian-based Lendlease international real estate.
Pictures of Paya Lebar Quarter © Lendlease / PLQ Mall
About ViaDirect
ViaDirect interactive 3D wayfinding software solutions advise and guide in an intuitive and modern way people visiting public and professional venues since 2009: Shopping malls, department stores, museums, hospitals, train stations and airports, amusement parks, universities, offices and headquarters, industrial and business centers…
Leader in Europe, Russia, and Central America, ViaDirect has implemented its 3D wayfinding interactive kiosks and software in more than 400 areas in 33 countries in North and South America, Africa, Asia, Europe, Middle-East…
ViaDirect has 8 international offices.
Headquarter is located in Paris, France.
ViaDirect software suite…
ViaDirect software of Paya Lebar Quarter mall includes…
- 3D interactive map of the 8 levels mall
- Instant text messaging of the itinerary on cell phones thru a quick QR code scan
- Calculated distance in meters for each itinerary
- Shop browsing by categories: beauty & health, food & beverages, gifts & souvenirs, entertainment, telecommunication…
- Search of shops by words and alphabetical order A-Z
- Search of shops by area and by level (8 of them)
- Direct access to the center services
- Secure itineraries for people with reduced mobility
- Display of promotions shop by shop
- Display of mall events and happenings
- Guidance towards nearby public transportations
- User interface in the English language
