1 December 2013
ViaDirect equips L’îlo center
Located in Epinay-sur-Seine, the shopping mall “L’îlo” has just been equipped with the ViaDirect software and kiosks.
Immochan, the commercial ground rent working for Auchan’s shopping malls, began a digitizing policy in several malls in France.
Immochan has entrusted ViaDirect with several features:
“L’îlo” is the 3rd Immochan’s shopping mall to be equipped by ViaDirect, after Maison Neuve and Haute-Pierre, and it will be followed by Semécourt.
Kiosks have been designed by Minate Design Agency, and produced with technical support from ViaDirect which also provided the hardware and produced the kiosks.
The installation is composed of:
Kiosks are equipped with the interactive wayfinding and information solution of ViaDirect.
Immochan noticed the ability of ViaDirect to work by Web Service for the entire content (offers, shops, pictures…), allowing a perfect synchronization between the Web, the Mobile and the interactive kiosks while designed in an asynchronous way (locally stocked data) in order to maintain an equal service quality whatever the Internet access.
Kiosks also allow to interface with the mall’s loyalty program through barcode and NFC readers and to print discount coupons.
The other standard features of ViaDirect are deployed: