The shopping center has invested in wayfinding kiosks in order to improve traffic flow and increase the visibility of its commercial offer
Read More
THE SHOPPING MALL "L'ÎLO" (IMMOCHAN - EPINAY-SUR-SEINE) EQUIPPED WITH MULTI TOUCH KIOSKS AND WITH THE WAYFINDING AND INFORMATION SOFTWARE
1 December 2013
Epinay-sur-Seine, FRANCE
ViaDirect equips L’îlo center
Located in Epinay-sur-Seine, the shopping mall “L’îlo” has just been equipped with the ViaDirect software and kiosks.
Immochan, the commercial ground rent working for Auchan’s shopping malls, began a digitizing policy in several malls in France.
Immochan has entrusted ViaDirect with several features:
- Multitouch wayfinding solution (kiosk + software)
- Interactive loyalty application (hardware + software undergoing deployment)
- A solution for Internet access and games (kiosk + software).
“L’îlo” is the 3rd Immochan’s shopping mall to be equipped by ViaDirect, after Maison Neuve and Haute-Pierre, and it will be followed by Semécourt.
Kiosks have been designed by Minate Design Agency, and produced with technical support from ViaDirect which also provided the hardware and produced the kiosks.
THE KIOSK
The installation is composed of:
- Two kiosks (wayfinding, loyalty) equipped with 40’’ screens, a barcode reader, an NFC reader, and a printer
- One 40’’ multi-touch wall screen
THE SOFTWARE
Kiosks are equipped with the interactive wayfinding and information solution of ViaDirect.
Immochan noticed the ability of ViaDirect to work by Web Service for the entire content (offers, shops, pictures…), allowing a perfect synchronization between the Web, the Mobile and the interactive kiosks while designed in an asynchronous way (locally stocked data) in order to maintain an equal service quality whatever the Internet access.
Kiosks also allow to interface with the mall’s loyalty program through barcode and NFC readers and to print discount coupons.
The other standard features of ViaDirect are deployed:
- Real-time wayfinding in a 3D environment with a multi-floor view
- Multitouch map of the mall
- Search by theme and destination
- Animated user interface
- Display of offers and news
- Real-time monitoring of equipment and incident management the next day (weekends and public holidays included).