CITY CENTER

Q.MEDIA DECAUX INSTALLS VIADIRECT IN THE 8 INTERACTIVE DIGITAL DIRECTORIES OF CITY CENTER, ONE OF THE LARGEST SHOPPING MALLS IN DOHA

1 September 2014
Doha, QATAR

ViaDirect equips the City Center shopping mall

 

q.media Decaux, a joint venture between JCDecaux and Qatar’s media market leader q.media, equips its directional furniture of the “City Center” shopping mall in Doha with the ViaDirect multitouch wayfinding software.                                                                                        

q.media Decaux is in charge of the advertising concession in City Center, one of the most frequented shopping malls in Qatar. This company installed the ViaDirect 3D wayfinding software in the multitouch screens of the 8 digital directories.

This first collaboration between JCDecaux and ViaDirect underlines the growing importance of digital services in modern advertising.

The software can be used in English and Arabic languages. It was adjusted to the dimensions and characteristics of the huge shopping malls in the Middle East (370 stores, 64 restaurants, 1 multiplex cinema, 1 Fun City, 1 ice skating rink, and 1 bowling alley). The user interface fits in perfectly in the vertical directories specifically designed for City Center by JCDecaux.

 

In addition, the standard ViaDirect features were implemented:

  • A 3D map that guides people in real-time
  • A multi-touch multi-floor map
  • Search by topics and destination
  • Autocomplete search among the stores
  • Animated user interface
  • Display of information and offers
  • Display of external data through web services: events, cinema show timings,…
  • Constant monitoring of the directories and problem resolution in 24h

 

Download the official press release of q.media Decaux on this digital installation.

OTHER NEWS

Les Terrasses du Port

In 2014, Hammerson equips the mall with 9 ViaDirect digital wayfinding kiosk. Currently, Les Terrasses du Port continues its project with new
Read More

A continuous guidance

ViaDirect guides your visitors from the moment they arrive to the moment they leave! We provide all the solution to give you the better…
Read More

Nice Etoile

Located in France, the shopping center Nice Etoile has updated it ViaDirect wayfinding software with our latest version after six years
Read More

Château de Versailles

During this year, a new request was provided between the Château de Versailles and ViaDirect for the installation of dynamic screens
Read More

Renaissance Mall Aruba

The Renaissance Mall Aruba, located in the Caribbean, now has a ViaDirect wayfinding kiosk to guide its visitors through its luxury shops...
Read More

Why this price for wayfinding solution?

When you are thinking about getting a digital wayfinding station, the main obstacle is the price. Today we would like to explain the reasons
Read More

Parque Arboleda

ViaDirect implements digital wayfinding kiosks as well as its mobile solution, within the Parque Arboleda center in Colombia
Read More

Villaggio Mall

The center located in Doha, Qatar, has been equipped with the ViaDirect wayfinding software since 2016. This year it has optimised its
Read More

L’Avenue 83

7 years ago, L'avenue 83 wanted to orient its visitors in the best possible way with ViaDirect kiosks... Today, we are pleased to renew
Read More

Visioglobe Map

After equipping the Cap3000 and Qwartz shopping malls, ViaDirect has again optimised its solution by integrating a visioglobe map...
Read More

Canberra Plaza

A total of 3 vertical wayfinding kiosks have been installed in the Singaporean center, thanks to the collaboration ViaDirect and Ascenstar
Read More

Alfa shopping center

Akropolis Group, once again trusts ViaDirect for the installation of its wayfinding software in its famous mall in the capital Riga, the Alfa
Read More

Digital Wayfinding for Hospitals and Healthcare Facilities

The digital solution is suitable for all individuals, regardless of their age or familiarity with digital technology
Read More

Doha City Center

Equipped with ViaDirect wayfinding kiosks for 8 years, the major mall in Qatar has optimised its software by implementing its latest version
Read More

Institut Arnault Tzanck

ViaDirect provided the Arnault Tzanck Institute with the latest version of its wayfinding software. This version contains…
Read More

ViaDirect in Thailand

Thailand, is famous for its tropical beaches and for its ultramodern cityscapes. Wayfinding kiosks are a major asset for your business…
Read More

Grand’Place

The Grand'Place centre receives around 30,000 visitors every day of the week, so the centres need easy-to-use orientation for its visitors
Read More

INSEP

The National Institute for Sport and Performance Expertise (INSEP), for high-level athletes, has installed 5 ViaDirect wayfinding kiosk
Read More

Espace Saint Quentin

Espace Saint Quentin located in France, has optimised its 6 ViaDirect wayfinding kiosks with the latest version of orientation software
Read More

I12 KATONG

The i12 Katong shopping center in Singapore now has a digital wayfinding kiosk thanks to ViaDirect and its partner Ascenstar
Read More