Last Wednesday, ViaDirect equipped a new shopping center, the Lillenium, in northern France. It opened on August 25, 2020 under the management of Accessite.
This place of shopping and other distractions is located in the district of Lille-sud. It has many signs allowing it to suit everyone. There are more than 70 stores and restaurants. Among these brands, there are big names such as Darty, a gym Basic Fit, and the hypermarket Leclerc.
The shopping center is spread over 3 levels and 56,000m², while respecting important environmental criteria. It also has a roof top, allowing to admire the surroundings.
To follow the innovation of this place, a project with ViaDirect was set up.
3 Gazelles 43″ touchscreen kiosks with transparent mat and 2 Lollipop 86″ kiosks have been installed in the mall.
The Gazelles display the ViaDirect wayfinding software allowing the visitors to search for 3D routes to all the destinations in the shopping center: restaurants, stores, services, etc. They also have access to the latest information from the center such as coming events etc…
In addition to the Gazelle model, the Lolipop model has been implemented.
This is the first time that ViaDirect installed its Lollipop model, a 86″ stretch screen display kiosk (non-touch), in a retail area.
The content of these special kiosks is adapted according to the time of day, in order to provide a relevant offer. For example, they will indicate the restaurants in priority at noon or the supermarkets and the mall’s services in the morning. Dynamic content such as the center’s Instagram feed or the weather forecast has also been added to these kiosks. This content is also managed with the Media4Display software from Telelogos on which ViaDirect is certified.