1 December 2013
ViaDirect equips Semécourt center
Located in Metz, the shopping mall “Semécourt” has just been equipped with ViaDirect software and kiosks.
Immochan, the commercial ground rent working for Auchan’s shopping malls, began a digitizing policy in several malls in France.
Immochan has entrusted ViaDirect with several features:
Semécourt is the 4th Immochan’s shopping mall to be equipped by ViaDirect, after Maison Neuve, Haute Pierre, and L’îlo.
Kiosks have been designed by Minale Design Agency, and produced with the technical support from ViaDirect which also provided the hardware and produced the kiosks.
The installation is composed of:
Kiosks are equipped with the interactive wayfinding and information solution of ViaDirect.
Immochan noticed the ability of ViaDirect to work by Web Service for the entire content (offers, shops, pictures, etc.), allowing a perfect synchronization between the Web, the Mobile and the interactive kiosks while designed in an asynchronous way (locally stocked data) in order to maintain an equal service quality whatever the Internet access.
Kiosks also allow it to interface with the mall’s loyalty program through barcode and NFC readers, and to print discount coupons.
The other standard features of ViaDirect are deployed: