The shopping center has invested in wayfinding kiosks in order to improve traffic flow and increase the visibility of its commercial offer
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THE MONTPARNASSE SHOPPING MALL CHOOSES THE VIADIRECT MULTICHANNEL WAYFINDING SOLUTION
1 February 2015
Paris, FRANCE
The installation in Montparnasse Rive Gauche mall
Multitouch wayfinding software for kiosks, the website, and interactive map has just been installed by ViaDirect in the “Montparnasse Rive Gauche” mall in Paris. The ViaDirect technology is in line with the 2015 revival of the Montparnasse Tower for the shopping center, recently renamed.
ViaDirect has completed the 4 existing wayfinding digital kiosks with its interactive software customized for shopping malls and with luminous “i” totems. In the coming weeks, this totem will welcome the loyalty program by allowing visitors to use the barcode reader and an NFC reader.
Kiosks are synchronized with the new “Montparnasse Rive Gauche” website created in responsive web design by ViaDirect.
KIOSKS:
Kiosks were installed some months ago but the mall management wanted to replace the previous software with ViaDirect. We added a totem next to each kiosk to offer the loyalty system (NFC and barcode readers) and payment tools (POS terminal).
SOFTWARE:
Kiosks are equipped with the ViaDirect Mall user-friendly software:
- Multi-Touch 3D map in real-time
- Search stores by name or topic
- Mall services
- Restaurants
- Promotions and events synchronized with the website
- Infrastructures and area activities
- Sending route via text messages with a new ViaDirect graphic design and managed by a back-office