Mongolfiera Molfetta, Lecce : two new shopping malls ViaDirect equipped in Italy !

ViaDirect, and its local partner PTA Group, continues to install its wayfinding solution in Italy by equipping the Mongolfiera shopping mall in the cities of Molfetta and Lecce.

Located about 30 km north of the city of Bari, in the Puglia region of southern Italy, in an urban area of 250,000 inhabitants, the Gran Shopping Mongolfiera in Molfetta covers 35,000 m2 of retail space. The main shopping attraction in the region since its opening in 2008, the centre attracted 5.3 million visitors to its fifty or so shops in 2016.

Further south, in the Puglia region, a few kilometres from the Adriatic coast, the Mongolfiera shopping centre in the city of Lecce has been in operation since 1994 before being expanded and refurbished in 2006. 4 million visitors come every year to shop in more than fifty shops spread over 11,300 m2.

Both shopping malls are owned by CBRE Global Investors, a $106 billion real estate investment company. CBRE acquired the two shopping malls in 2016 (Lecce) and 2018 (Molfetta) respectively.

Outside pictures / DR

ViaDirect and PTA Group have installed 2 interactive kiosks with the famous ViaDirect wayfinding and information software.

ViaDirect and PTA Group have now equipped 28 shopping centres in Italy !


ViaDirect wayfinding software for Mongolfiera Molfetta and Lecce includes…

  • Interactive 3D map of each mal
  • Search by name and categories (clothing, accessories, electronics…
  • Search for restaurants and fast foods… 
  • Search of the mall’s services 
  • One tap instant itinerary towards ATM and restrooms 
  • User-interface in Italian

About ViaDirect :

ViaDirect interactive 3D wayfinding software solutions advise and guide in an intuitive and modern way people visiting public and professional venues since 2009: Shopping malls, department stores, museums, hospitals, train stations and airports, amusement parks, universities, offices and headquarters, industrial and business centers…  

Leader in Europe, Russia, and Central America, ViaDirect has implemented its 3D wayfinding interactive kiosks and software in more than 400 areas in 36 countries in North and South America, Africa, Asia, Europe, Middle-East…

ViaDirect has 8 international offices.
Headquarter is located in Paris, France.


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