Mongolfiera Molfetta, Lecce : two new shopping malls ViaDirect equipped in Italy !

ViaDirect, and its local partner PTA Group, continues to install its wayfinding solution in Italy by equipping the Mongolfiera shopping mall in the cities of Molfetta and Lecce.

Located about 30 km north of the city of Bari, in the Puglia region of southern Italy, in an urban area of 250,000 inhabitants, the Gran Shopping Mongolfiera in Molfetta covers 35,000 m2 of retail space. The main shopping attraction in the region since its opening in 2008, the centre attracted 5.3 million visitors to its fifty or so shops in 2016.

Further south, in the Puglia region, a few kilometres from the Adriatic coast, the Mongolfiera shopping centre in the city of Lecce has been in operation since 1994 before being expanded and refurbished in 2006. 4 million visitors come every year to shop in more than fifty shops spread over 11,300 m2.

Both shopping malls are owned by CBRE Global Investors, a $106 billion real estate investment company. CBRE acquired the two shopping malls in 2016 (Lecce) and 2018 (Molfetta) respectively.

Outside pictures / DR

ViaDirect and PTA Group have installed 2 interactive kiosks with the famous ViaDirect wayfinding and information software.

ViaDirect and PTA Group have now equipped 28 shopping centres in Italy !


ViaDirect wayfinding software for Mongolfiera Molfetta and Lecce includes…

  • Interactive 3D map of each mal
  • Search by name and categories (clothing, accessories, electronics…
  • Search for restaurants and fast foods… 
  • Search of the mall’s services 
  • One tap instant itinerary towards ATM and restrooms 
  • User-interface in Italian

About ViaDirect :

ViaDirect interactive 3D wayfinding software solutions advise and guide in an intuitive and modern way people visiting public and professional venues since 2009: Shopping malls, department stores, museums, hospitals, train stations and airports, amusement parks, universities, offices and headquarters, industrial and business centers…  

Leader in Europe, Russia, and Central America, ViaDirect has implemented its 3D wayfinding interactive kiosks and software in more than 400 areas in 36 countries in North and South America, Africa, Asia, Europe, Middle-East…

ViaDirect has 8 international offices.
Headquarter is located in Paris, France.


Modo shopping center

Modo is a shopping center located in France, in the Val d'Oise, and belongs to the Eurocommercial property company. It offers a complete
Read More

Guidance solutions: People with reduced mobility accessibility in shopping malls

People with reduced mobility need a suitable environment to enable them to move safely. This is where our digital guidance solutions
Read More

Malta Airport: simplified navigation thanks to our wayfinding solution

Simplified navigation is now available at this airport. Malta airport is the first in the region to opt for our wayfinding solution
Read More

Forum des Halles

URW and ViaDirect revolutionize the Forum des Halles experience with a unique MapWall Kiosk. Features include a dual-screen interface, QR code integration, and a dual-language...
Read More

Guidance solutions on the increase in the digital market

New technologies, such as digital solutions like the mobile map and interactive kiosks, allow us to innovate and offer unique and
Read More

Find your way easily in Sandton City shopping center:

Sandton City shopping center recently installed kiosks and a mobile map. Thanks to ViaDirect's wayfinding solutions, it is now possible
Read More

Our wayfinding solutions for successful optimisation

This is essential for the well-being of visitors and staff members alike, to use wayfinding solutions. Today, new technologies offer a
Read More

Map Mobile: a complete solution with features tailored to your needs

It's time for you to discover our latest features now available and accessible on our mobile wayfinding solution
Read More

ViaDirect and its expertise in orientation solutions to transform your structure

With our expertise, access to information and services becomes fluid thanks to an intuitive user interface, simplifying
Read More

Easy navigation in the Jem shopping center

ViaDirect’s wayfinding software, enables visitors to find their way easily to premises, restaurants and services
Read More

Questions asked by hospitals when choosing a digital wayfinding solution

Digital directories enable the health establishments digital directories enable the health establishments that host them to benefit
Read More

Andares: ViaDirect Mobile Solution Available

ViaDirect's Mobile Map wayfinding solution transforms the shopping center experience, simplifying navigation and enhancing convenience
Read More

Choosing your wayfinding solution

You want to orient your visitors but you don't know where to start to choose your digital wayfinding solution: ViaDirect is here to help you
Read More

Installation Beaugrenelle shopping center

The installation our solutions offers a number of advantages, including optimized use of space and smoother trafic flow
Read More

Wayfinding solutions : Calculating your travel time and distance

ViaDirect's wayfinding kiosks calculate the travel time and distance required for your visitors to find their final destination,
Read More

Our “Gazelle” wayfinding kiosk model

This solution also enables you to build visitor loyalty and satisfaction by implementing user-friendly wayfinding solutions with
Read More

Benefits of our wayfinding solutions in healthcare establishments

Interactives kiosks can simplify the experience for on-site visitors, and traffic. It also reduces the workload for hospital staff
Read More

Fostering Customer Loyalty: ViaDirect’s Path to Success

It’s the perfect solution to build customer loyalty in an innovative and efficient way. Thanks to their interactive, user
Read More

Perennial Business City

Perennial Business City and ViaDirect a common vision : to offer an exceptional visitor experience. In the spirit of innovation...
Read More

Why should you equip your building with wayfinding solutions ?

Efficiency results a lot when installing wayfinding solutions in your building. Indeed, effective wayfinding systems available...
Read More