The shopping center has invested in wayfinding kiosks in order to improve traffic flow and increase the visibility of its commercial offer
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MÉRIGNAC SOLEIL: VIADIRECT CONTINUES TO INSTALL INTERACTIVE DIRECTORIES FOR KLÉPIERRE
A new digital installation for Klépierre
Klépierre, the 2nd largest real estate investment company in Europe, has chosen ViaDirect to digitize its shopping centers in Europe. After equipping ‘Belle Epine’, ‘Val d’Europe’, ‘Grand Littoral’ and ‘Alexandrium’ in Netherlands, ViaDirect installs its information and wayfinding software in Mérignac Soleil mall near Bordeaux.
Mérignac Soleil is using 4 ViaDirect directories to accompany and guide 6 million annual visitors through 53000 m² retail space.
Kiosks:
- ViaDirect conducted a technical study and produced the exclusive kiosk desired by Klépierre for its malls.
- It is distinguished with rounded shapes and is manufactured entirely in Corian material.
- The kiosk is made entirely in Corian and distinguishes itself with rounded shapes.
Our software:
The 4 kiosks are equipped with ViaDirect information and interactive wayfinding solutions.
The software and content design are customized to Klépierre’s shopping mall requirements.
The application showcases 3 different types of content:
Map:
- Real-time 3D wayfinding maps and itineraries
- Search stores through alphabet or categories
- Search restaurants and services available in the mall
- Sending route via text message
Mall:
- Good deals (updated through Web Services)
- Events
- Advertising of the mall’s mobile application
- Information on gift card and loyalty card
- Pick-up spot
Information:
- Parking