On the Adriatic Coast in Italy, Il Cuore Adriatico Mall uses ViaDirect wayfinding solution

ViaDirect has equipped the Italian Il Cuore Adriatico shopping mall of Civitanova Marche on the Adriatic Coast.

Picture of Il Cuore Adriatico Mall

On its 5th birthday, Civitanova Marche’s Il Cuore Adriatico shopping mall has chosen to innovate by selecting the ViaDirect 3D wayfinding solution to guide its visitors. Visitors can now find their destinations quickly.

For this purpose, one easily notable interactive kiosk allows customers to find and go directly to one of the 70 retail shops of the 27,000 m2 running on two levels and one outside building.    

Located in central Italy, in the Province of Macerata, Marche region, on the Italian East Coast, the city of Civitanova Marche counts more than 42,000 inhabitants. The city was founded around the 8th Century BC!

Our solution

The ViaDirect software suite of Il Cuore Adriatico includes…

  • A 3D map of the 27,000 m2, 2 levels, and outside building
  • The alphabetical list of shops with additional search by name or category
  • Alphabetical listing and search for restaurants and services (dog area, restrooms, elevators, gas pumps, ATM…)
  • Itineraries towards parking lots and shuttles
  • The user interface in Italian


This hardware and software installation is the 26th coordinated with our local partner PTA Group and the 3rd for real estate Cushman & Wakefield after Carrefour Limbiate and Genoa Fiumara.

About ViaDirect:

Present in 8 countries and have implemented projects in over 35 countries. ViaDirect provides an information and guidance software with multiple functionalities in order to be as efficient and easy to use as possible.
A customer who finds his way easily is a satisfied customer, and this is at the heart of the ViaDirect solution.

This makes us the leading information and guidance solution.

If you are interested in our solution: Contact


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