1 April 2015
ViaDirect installs its multiplatform solution that includes interactive kiosks and mobile applications in the ‘RIO Leninsky’ mall in Moscow. ViaDirect has already installed its wayfinding solution in the ‘Erevan Plaza’ shopping center in Russia.
ViaDirect has landed in Russia through 3 shopping centers. This marked a significant step in Viadirect’s international development. Distributed in 15 countries around the world, ViaDirect has an office located in Taipei for its Asian development and an office located in Mexico City to deploy the solution across Central America.
RIO Leninsky has selected 7 “Gazelles 40’’ totems. Kiosks are exclusively designed by ViaDirect and equipped with a luminous totem with the shopping mall logo and the “i” signage (information). Produced by ViaDirect, these kiosks comply with the highest standards of quality and include the latest hardware technologies:
Data comes from a back-office created by ViaDirect. The back office manages information and the map:
ViaDirect has developed a mobile application (Android and iOS) of the ViaDirect software deployed in the ‘RIO Leninsky’ mall. In the context of a multi-channel digital strategy, the mobile and kiosks operate in Web Services with a back office for perfect synchronization and automatic updates of data on different platforms. In this way, all available services on kiosks constitute the Russian shopping mall mobile application.