The shopping center has invested in wayfinding kiosks in order to improve traffic flow and increase the visibility of its commercial offer
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THE GALERIAS DIANA MALL IS EQUIPPED WITH 3 TOUCH KIOSKS AND THE VIADIRECT WAYFINDING SOLUTION
ViaDirect in Mexico
After equipping Patio Santa Fe and Patio Universidad, Fibra Uno, the most important shopping mall owner of Mexico with 302 malls, chooses once again ViaDirect and installs 3 touch directories in the Galerias Diana mall to guide and inform visitors.
After the installation at ‘Antea‘ owned by Sordo Madaleno, Fibra Uno is the second Mexican shopping mall owner trusting us.
Galerias Diana has chosen ViaDirect to digitize their client’s path, with the VD Media and VD Mall solution.
SOFTWARE:
- The 3D multi-floor interface guides customers in real time, while offering features dedicated to the shopping mall’s needs:
- Search for 150 stores by name or category
- Services
- Restaurants
- Discovering the center with photos
- Cinema and entertainment
- Promotions in real time and directions to the concerned store
- Sending route via SMS
The ViaDirect wayfinding solution is combined with the advertising display solution VD Media, permitting to make profits of the installation for Galerias Diana mall.
This new kind of software of ViaDirect, enables customers to manage the display of their images and video contents contextually within the application. The mall can now offer advertising space to the shops with a multi-criteria planning on the kiosks and by extension on the mobile and the web.
DIRECTORIES:
The 3 interactive kiosks have a vertical screen 55”, enabling a comfort of use and a maximum readability. They have been manufactured by our Mexican partner Kolo, ensuring a responsiveness on the hardware maintenance, and promoting the local expertise.
From Paris, ViaDirect supervises in real time the operation of the kiosks, and provides technical support acquired after 7 years of operating dozens of sites with its local partner.
