After equipping Patio Santa Fe and Patio Universidad, Fibra Uno, the most important shopping mall owner of Mexico with 302 malls, chooses once again ViaDirect and installs 3 touch directories in the Galerias Diana mall to guide and inform visitors.
Galerias Diana has chosen ViaDirect to digitize their client’s path, with the VD Media and VD Mall solution.
The ViaDirect wayfinding solution is combined with the advertising display solution VD Media, permitting to make profits of the installation for Galerias Diana mall.
This new kind of software of ViaDirect, enables customers to manage the display of their images and video contents contextually within the application. The mall can now offer advertising space to the shops with a multi-criteria planning on the kiosks and by extension on the mobile and the web.
The 3 interactive kiosks have a vertical screen 55”, enabling a comfort of use and a maximum readability. They have been manufactured by our Mexican partner Kolo, ensuring a responsiveness on the hardware maintenance, and promoting the local expertise.
From Paris, ViaDirect supervises in real time the operation of the kiosks, and provides technical support acquired after 7 years of operating dozens of sites with its local partner.