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FIBRA UNO, SHOPPING MALL OWNER, LEADER IN MEXICO, EQUIPS PATIO SANTA FE MALL WITH 5 WAYFINDING INTERACTIVE KIOSKS
1 February 2016
Mexico City, MEXICO
Fibra Uno, the most important property owner in Mexico with over 302 shopping malls, has chosen ViaDirect to install 5 interactive kiosks, to guide and inform visitors of ‘Patio Santa Fe’ mall in Mexico City. Ten other malls will be equipped in the following months, including ‘Patio Universidad’ mall.
After the installation at ‘Antea’ owned by Sordo Madaleno, Fibra Uno is the second Mexican shopping mall owner trusting us.
‘Patio Santa Fe’ mall has chosen ViaDirect to digitize their client’s path, with VD Mall and VD Media solution.
SOFTWARE:
The 3D multi-floor interface guides customers in real-time while offering features dedicated to the shopping mall’s needs:
- Search the 150 shops by name or category
- Services
- Restaurants
- Discovering the mall with photos
- Cinema and entertainment
- Promotions in real-time, and orientation towards the concerned shop
- Sending the itinerary by SMS
ViaDirect wayfinding solution is combined with the advertising display solution VD Media, permitting to make profits of the installation for “Patio Santa Fe” mall.
This new kind of software of ViaDirect, enables customers to manage the display of their images and video contents contextually within the application. The mall can now offer advertising space to the shops with multi-criteria planning on the kiosks and by extension on the mobile and the web.
KIOSKS:
The 5 interactive kiosks have a vertical screen 55”, enabling comfort of use and maximum readability. They have been manufactured by our Mexican partner Kolo, ensuring responsiveness on the hardware maintenance, and promoting the local expertise.
From Paris, ViaDirect supervises in real time the operation of the kiosks and provides technical support acquired after 7 years of operating a dozen sites with its local partner.
