In the heart of Paris, the vibrant Forum des Halles, with its retail area spanning 89,200m2 and housing 130 stores, stands as an emblem of digital evolution since its inauguration in 1979. Unibail-Rodamco-Westfield (URW), the visionary owner, recently joined forces with ViaDirect, a trailblazer in wayfinding solutions, to elevate visitor experience with 2 customized MapWall Kiosk.
Unparalleled in ViaDirect’s portfolio, the MapWall was exclusively designed for the Forum des Halles. This unique creation features a duo of screens:
The larger display screen offers an interactive mall map, a categorized list of stores, and dynamic content including current promotions and movie showtimes, ensuring a rich, immersive experience for users.
The smaller screen, a touch-sensitive joystick, controls the larger screen’s display. Selecting a particular floor on the joystick instantly mirrors that floor’s layout and its associated stores. Actions on this touchscreen such as floor selection, point of interest pinpointing, store name search, movie or promotion focus, interactively guide the big screen’s display.
One of the defining features of this kiosk is the integration of a QR code scanner. With a simple scan, visitors can transfer the mall’s map to their mobile devices, making navigation a breeze.
The collaboration extended beyond the 2 MapWalls to include the delivery of a software and a destination API connector. The software is tailored for easy and efficient operation of the MapWall, and integrates coherently with the mall’s existing systems. The destination API connector, on the other hand, allows for easy updates and real-time data sharing, further lifting the user experience.
Two MapWall Kiosks now stand at the Forum des Halles, offering user interfaces in both French and English, signifying ViaDirect’s commitment to delivering innovative, bespoke solutions that truly augment the visitors’ journey.
The MapWall – more than a kiosk, symbolizes ViaDirect’s dedication to client-centered service, further setting the standard for wayfinding solutions. Let’s meet to discuss your projects: Contact Us!