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RUSSIA: THE SHOPPING MALL EREVAN PLAZA CHOOSES VIADIRECT FOR ITS INTERACTIVE WAYFINDING SOLUTION
1 April 2015
Moscow, RUSSIA
The ViaDirect multi-platform solution
ViaDirect has landed in Russia through 3 shopping centers. This marked a significant step in Viadirect’s international development. Distributed in 15 countries around the world, ViaDirect has an office located in Taipei for its Asian development and an office located in Mexico City to deploy the solution across Central America.
ViaDirect’s multi-platform solution that includes interactive kiosks, website, and mobile applications landed in Moscow. As a real shopping symbol of the capital, Erevan Plaza chooses to install 10 kiosks, a website, and an Androïd and iOS application to digitize its mall in Moscow.
THE KIOSK:
Erevan Plaza has selected 4 “gazelles 40’’” and 3 “trombelles” double screen (40’’ and 22’’). Kiosks are exclusively designed by ViaDirect and equipped with a luminous totem with the Russian shopping mall’s logo. Produced by ViaDirect, these kiosks comply with the highest standards of quality and include the latest hardware technologies.
- HD LED 700 nits 24/7/365 professional display
- Latest generation multitouch technology
- VD Box: smart management of electronic equipment
- Ultra-slim and i7 3rd generation powerful media player
THE SOFTWARE:
The kiosks are equipped with ViaDirect’s information and wayfinding solution and managed by a powerful back-end system:
- A 3D map that guides people in real-time
- A full multi-touch map experience
- Search stores by alphabet or category
- Search services easily
- Search restaurants and available menus
- Transports and car park information
- Practical services of the center
- History of Erevan Plaza
- Display of promotions/best deals
- Movies’ live information, synopsis, and next showing timetables
- QR codes that link to social networks
ViaDirect also offers an HTML5 website with a 2D interactive map and an Android and iOS mobile application with a 3D interactive map for Erevan Plaza.
ViaDirect’s website for Erevan Plaza
ViaDirect Mobile for Erevan Plaza Android
ViaDirect Mobile for Erevan Plaza iOS
In the context of a multi-channel digital strategy, the mobile, kiosks, and the website operate in Web Services with a back office for perfect synchronization and automatic updates of data on different platforms.