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THE 6TH INSTALLATION IN MEXICO FOR VIADIRECT: ‘SAMARA’ SHOPPING MALL ORIENTATES ITS VISITORS WITH 5 INTERACTIVE KIOSKS

15 September 2016
Mexico City, MEXICO

The installation in Samara center
Fibra Uno, the most important property owner in Mexico with over 302 shopping malls, has recently equipped a 5th shopping mall with the ViaDirect solution: Samara. After Patio Santa Fe, Patio Universidad,Galerias Diana and Gran Patio Patria, Fibra Uno chooses ViaDirect once again and installs 5 interactive directories to guide and inform the visitors from Samara mall in Mexico.

After the installation in Antea owned by Sordo Madaleno, Fibra Uno is the second Mexican shopping mall owner trusting us.

Samara has chosen ViaDirect to offer a unique experience to the consumers, with the VD Mall and VD Media solution.

DIRECTORIES:
The 5 interactive kiosks have a vertical screen 55”, enabling a comfort of use and a maximum readability. They have been manufactured by our Mexican partner Kolo, ensuring a responsiveness on the hardware maintenance, and promoting the local expertise.

From Paris, ViaDirect supervises in real time the operation of the kiosks, and provide a technical support acquired after 7 years of operating dozen sites with its local partner.

The software
The 3D multi floor interface guides customers in real time, while offering features dedicated to the shopping mall’s needs:

  • Search for 120 shops by name or category
  • Services
  • Restaurantes
  • Discovering the center with photos
  • Cinema and entertainment
  • Promotions in real time and directions to the concerned store
  • Itinerary send by text

The ViaDirect wayfinding solution is combined with the advertising display solution VD Media, permitting to make profits of the installation for Samara mall.

This new kind of software of ViaDirect, enables customers to manage the display of their images and video contents contextually within the application. The mall can now offer advertising space to the shops with a multi-criteria planning on the kiosks and by extension on the mobile and the web.

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