The shopping center has invested in wayfinding kiosks in order to improve traffic flow and increase the visibility of its commercial offer
Leer más
INTERACTIVE WAYFINDING MAP AND MULTITOUCH INFORMATION KIOSKS AT ‘AUCHAN SCHWEIGHOUSE’
1 June 2015
Schweighouse-sur-Moder, FRANCE
Auchan equips a fourth store with ViaDirect
The ‘Auchan Schweighouse’ hypermarket (Strasbourg, France) chooses the ViaDirect interactive wayfinding solution with 2 multitouch kiosks.
ViaDirect is an orientation and information solution adapted to stores and customers’ needs : ‘Auchan Vélizy’, ‘Auchan La Défense’, ‘Auchan Lobau’, ‘Leroy Merlin’ and ‘E.Leclerc Saint Médard-en-Jalles’ are already equipped with our tactile signage.
KIOSKS:
Created by ViaDirect and exploiting the latest technologies in digital display, ‘Auchan Schweighouse-sur-Moder’ has chosen to install 2 ‘Pad 40’’’ kiosks with totem. Kiosks offer a very slim and modern design and they respect robustness constraints required in public places:
- HD LED 700 candelas 24/7/365 professional display
- Latest generation multitouch technology
- VD Box: intelligent management of electronic equipment
- Ultra-slim and i7 3rd generation powerful player
SOFTWARE:
The application is equipped with the key features of ViaDirect Store and lists more than 1300 different destinations in the ‘Auchan Schweighouse’ hypermarket:
- Real-time 3D wayfinding of users
- Multitouch map of the hypermarket
- Search products by a virtual keyboard
- Search shelves by topic
- Practical services
- ‘Auchan’ services (after-sales service, ‘Auchan’ drive…)
- Sending route via text messages