The shopping center has invested in wayfinding kiosks in order to improve traffic flow and increase the visibility of its commercial offer
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A RANGE OF CONNECTED SERVICES FOR THE ‘AUCHAN LA COURONNE’ MALL
1 July 2014
Paris, FRANCE
ViaDirect equips La Couronne center
Still, on track with its digital strategy, Immochan, the commercial ground rent working for Auchan shopping malls, has chosen to equip the ‘Auchan La Couronne’ in France. The Viadirect installation is about setting up a free internet access kiosk (22 ‘’) and games for visitors. Moreover, they proposed an interactive children’s playground with a range of cartoons (46’’) and two screens for games (19’’).
THE KIOSK
The furniture comes from the ‘Happy life’ range already installed in ‘Maison Neuve’ shopping mall at Bretigny-sur-Orge in France.
Each kiosk is produced by ViaDirect with high and strict respect for our quality, design, and manufacture commitments.
THE SOFTWARE
Our kiosks are equipped with public access to the internet including content filtering and statistics use of the software. They also have a ‘Pyro Jump’ game, inspired by the successful smartphone game. This teen-adult game is connected to social networks and mobile gamers in order to stimulate their involvement.
Children playground’s games have been designed to create a rich user interface including a wide range of classic games such as Memory, Shooting Gallery, Drawing, and the Machine Catcher-plush.
For cartoons broadcasting, ViaDirect has implemented a tailor-made dynamic display solution through Raspberry Pi Hardware.
UPDATE (NOVEMBER 2015):
The shopping mall chooses other digital services by installing:
- 1 32’’ portrait totem offering the classified ads. The application allows visitors to submit their offer directly to the kiosk or through a dedicated website, accessible on mobile
- 2 kiosks with filtered internet access and statistic use of the software and with the ‘Pyro Jump’ game, inspired by the successful smartphone game
- 1 multi-touch coffee table for reading various magazines