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Dans le cœur de France near Gare Saint Lazare, ViaDirect has installed one of its iconic wayfinding kiosks in the highly frequented Passage du Havre mall.
Dressed in front of the escalators that drive towards the second-floor shops, the ViaDirect Gazelle designed kiosk is helping visitors to find and reach their selected brand in the quickest fashion.
Centre commercial atypique au centre de Paris, le Passage du Havre relie la rue du Havre et la rue de Caumartin, c’est à dire deux quartiers commerçant hyper fréquentés : celui aux abords de la Gare St Lazare et celui en majorité piétonnier du quartier dit des Grands Magasins avec, en vedette, les Galeries Lafayette et le Printemps.
Centre névralgique du quartier, le centre commercial est ainsi visité et traversé par les parisiens et une vaste clientèle internationale.
Easily identifiable with its big letter I for Information, the ViaDirect designed Gazelle furniture hosts a 43’’ touch screen. With only a few gestures, the Logiciel d’orientation ViaDirect guides toward any of the 44 retail shops running on the mall two levels and 14 000 m2.
Photos du Passage du Havre © Eurocommercial / ViaDirect
Ouvert en 1997, rénové en 2012, le Passage du Havre appartient à la foncière commerciale Eurocommercial Properties. Basée à Amsterdam, celle-ci gère une trentaine de centres commerciaux en France, en Italie, en Suède et en Belgique.
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