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A NEW MEXICAN CENTER EQUIPS ITSELF WITH THE VIADIRECT INTERACTIVE SOLUTION: PABELLÓN CUAUHTÉMOC IN MEXICO CITY
27 June 2017
Mexico, MEXICO
ViaDirect equips Pabellón Cuauhtémoc center
Fibra Uno, the main property company in Mexico, chooses ViaDirect to equip the Pabellón Cuauhtémoc center with two interactive terminals.
With a regional office in Mexico City since 2015, ViaDirect confirms its contract of confidence with Fibra Uno by finishing this 10th installation. The Pabellón Cuauhtémoc shopping center digitalised the customer experience of its visitors with VD Mall and VD Media.
Manufactured by our Mexican partner Kolo, the two touch screen terminals feature a 55 ” vertical screen for ease of use and maximum legibility.
LOGICIEL :
The multi-stage 3D interface guides consumers in real time while offering functionalities dedicated to the center needs:
- Search stores by name or category
- Prestations de service
- Restaurants
- Discover the center with photos
- Cinema and entertainment
- Promotions in real time and route to the related shop
- Sending route by SMS
- Multi-language ES / EN
- Highlight area
The Mexican shopping centers already equipped with the ViaDirect orientation solution:
Patio Santa Fe
Patio Universidad
Galerías Diana
Gran Patio Patria
Samara
Plaza Cumbres
Galerias Valle Oriente
Chihuahua Fashion Mall
Patio Querétaro
The ViaDirect orientation and information software is coupled with the VD Media advertising and event display solution to make the Pabellon Cuauhtémoc installation cost-effective. This ViaDirect software brick allows the customer to manage the diffusion of image and video content in a contextual way within the application. Malls can then offer advertising space to shops with multi-criteria planning on the terminals.
