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Kongahälla Center
SWEDEN. ViaDirect installs 3 Gazelle interactive kiosks in Kongahälla Center, Kungälv’s new shopping destination
4 April 2019
Kungälv , SWEDEN
Kongahälla Center Kongahälla Center Kongahälla Center Kongahälla Center

Sweden. ViaDirect equips Kongahälla Center


Paris - Stockholm, April 4, 2019

 

ViaDirect has installed 3 units of its interactive Gazelle kiosk in Kongahälla Center, a brand new shopping attraction located in the town of Kungälv, Sweden.

 

With its eye-catching totem and its LED-backlit "i" standing for "information", the Gazelle is one of ViaDirect's most iconic models of furniture. 

 

Convenient and specially designed to host the renowned ViaDirect digital wayfinding solutions, the 3 Gazelles installed in Kungälv’s new Kongahälla Center provide a wide range of interactive information to visitors.
Guiding shoppers through the mall, they help to get a quick access to their selected destination amongst more than 130 retail shops, restaurants and services available on the 3 mall levels. 

 

As the new flagship of Adapta Fastigheter AB, the Swedish commercial and office real estate company behind the project, Kongahälla Center has a retail surface of 37,000 m2 and 1,200 parking spaces.
The mall, whose grand opening took place on March 28, 2019, is located in a new district of Kungälv facing the recently built « resecentrum », a bus station which connects Kungälv’s municipality 45,000 inhabitants to nearby Gothenburg, Sweden’s second economic heartland with a population close to 600,000 in a area counting 1,000,000 people. 

This modern shopping mall built only a few miles from the North Sea, aims at becoming a key shopping destination on the West Coast of Sweden.

 

This second installation in Sweden following Emporia in Malmö and two others in Denmark (Field’s mall and Copenhagen Airport), strengthens the growing presence of ViaDirect’s 3D wayfinding solutions on the Scandinavian market.
Two other ViaDirect wayfinding projects are scheduled this year in both Stockholm and Gothenburg.

 

Outside pictures of Kongahälla Center @ Adapta Fastigheter/RStudio
 

About ViaDirect

ViaDirect interactive 3D wayfinding software solutions advise and guide in an intuitive and modern way people visiting public and professional venues since 2009: Shopping malls, department stores, museums, hospitals, train stations and airports, amusement parks, universities, offices and headquarters, industrial and business centers…  

Leader in Europe, Russia, and Central America, ViaDirect has implemented his 3D wayfinding interactive kiosks and software on more than 400 areas in 35 countries in North America, South America, Asia, Europe, Middle-East, Russia…

ViaDirect has 8 international offices.

Headquarter is located in Paris, France.


ViaDirect software...


Kongahälla Center’s dedicated version of ViaDirect sofware includes…
 

  • A 3D interactive map detailing the 37.000 m2 and 3 mall levels
     
  • Search function for shops, restaurants and services according to categories and alphabetical order
     
  • Customised route and map directly sent to one's mobile phone through text message
     
  • Safe itinerary for people with reduced mobility
     
  • One-click itinerary to the closest restrooms
     
  • Information and guidance toward transportation options including real-time traffic details of Västtraffik public buses that connect Kongahälla Center to the rest of the region
     
  • An intuitive user interface available in Swedish, and in English (available soon)

 

For the client’s administrator, ViaDirect offers…
 

  • A simplified and unified data input thanks to real-time and automatic synchronisation of retail shops information (logos, pictures, descriptions, opening hours…) between Kongahälla Center’s website, managed by the client, and the Gazelles kiosks used by visitors
     
  • A 2D map of the mall for Kongahälla Center’s website which is also linked to the interactive 3D map available inside the mall. This allows curious visitors to first get acquainted with the premises online before coming on site



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