Что нового

Узнайте о наших объектах, событиях и технологических новинках.


The shopping mall
The shopping mall "O'Parinor" equipped with 9 wayfinding, information and loyalty multitouch kiosks
1 March 2014
Aulnay-sous-Bois , FRANCE
indoor navigation borne tactile pour lorientation et linformation centre commercial oparinor borne tactile dorientation dinformation et de fidelisation pour centre commercial Interactive 3d map

ViaDirect equips O'Parinor center


During its renovation started in 2013, the shopping mall “O’Parinor” (Aulnay-sous-Bois, 93), composed of 210 shops and 30 restaurants, has been equipped with the information and wayfinding solution of ViaDirect.


The kiosk has been designed by AKDV.B and has been produced with technical support from ViaDirect which also provided the hardware. 

The installation is composed of 8 multitouch kiosks and one multitouch screen inserted in the reception desk.

The ViaDirect software was customized for this mall in order to offer support for loyalty and advantage cards.


Each kiosk has the followings features:

  • Registration to the mall newsletter.
  • Consultation of the advantages card balance.
  • Loyalty and jackpot by scanning the advantage card (1 point/passage/day + additional points on the birthday date or at some hours).


The other standard features of ViaDirect are deployed:

  • Real-time wayfinding in 3D environment with multi-floor view
  • Multitouch map of the mall
  • Display of offers and news
  • Web connection for the loyalty card data
  • Animated user interface


ViaDirect will equip Hammerson’s malls in France in 2013-2014, such as Italie Deux, Espace Saint-Quentin, et Place des Halles.

logiciel dorientation dinformation et de fidelisation pour centre commercial accueil interface dorientation tactile pour centre commerciaux solution de fidelisation pour centre commercial scanner carte avantages solution de fidelisation pour centre commercial carte avantages interface tactile fidelisation centre commercial carte cadeaux interface tactile dorientation et dinformation pour centre commercial newsletter application dorientation indoor digital signage information and wayfinding logiciel interactif dorientation wayfinding software