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Photo (c) DLT St Petersburg
In Russia, ViaDirect introduces its first 4K installation for TSUM Moscow and DLT St Petersburg
29 November 2018
Moscow , RUSSIA
Photo (c) TSUM Moscow Photo (c) DLT St Petersburg

First ViaDirect 4K installation is in Russia!

 

Paris - Moscow - St Petersburg, November 29, 2018

 

In Russia, ViaDirect introduces its first 4K installation for historic Department Stores of TSUM Moscow and DLT St Petersburg.

 

For this huge project almost worthy of ex Great Russia, ViaDirect and its local partner Complex have deployed 21 kiosks in historic TSUM Department Store located in the heart of Moscow and 14 kiosks in DLT Department Store located in the historic heart of St Petersburg.

 

More than a century old, those luxury department stores have nothing to envy in prestige or history to famous department stores in Paris or London. A few steps from Bolshoi Theater, 2 Petrovka street, TSUM Moscow first opened in 1908, is arguably the biggest department store in Russia with 70,000 square meters of retail surface and welcome all international fashion and luxury brands.

Officially TSUM Moscow flagship store, the DLT St Petersburg located in an Art Nouveau building Bolshaya Konyushennaya street, in the center of Russian « Northern capital », has also opened in 1908.

 

To cover such monumental retail surface, ViaDirect and Complex Group company have deployed an important set of interactive vertical kiosks along its software suite of 3D wayfinding maps, brand search (Vuitton, Prada, Gucci, Dior…), brand corners (shoes, bags, fashion accessories…), and all the services available in the establishment.

 

21 Lémuriens kiosks have then been deployed over the 5 floors of TSUM Moscow which guide towards more than 800 brands thru 2500 sales location, and 14 Lémuriens kiosks over the 5 floors of DLT St Petersburg which guide towards more than 600 brands spread over 1700 sales location. Discreetly displayed on the visitors path, the kiosks are easily spottable thanks to their bright orange color that fits the TSUM and DLT department stores own colors. And to be absolutely on par with those prestigious venues, all the kiosks dynamic screens are in 4K resolution for an amazing visibility. A first for ViaDirect software and hardware solutions.

 

About ViaDirect

ViaDirect interactive 3D wayfinding software solutions advise and guide in an intuitive and modern way people visiting public and professional venues since 2009: Shopping malls, department stores, museums, hospitals, train stations and airports, amusement parks, universities, offices and headquarters, industrial and business centers…  

Leader in Europe, Russia, and Central America, ViaDirect has implemented his 3D wayfinding interactive kiosks and software on more than 400 areas in 35 countries in North America, South America, Asia, Europe, Middle-East, Russia…

ViaDirect has 8 international offices.

Headquarter is located in Paris, France.


ViaDirect software suite...

First ViaDirect 4K resolution developed software set up on 4K Ultra HD screens display !

 

ViaDirect software suite includes...

 

  • A 3D interactive multi-floor map with individual itineraries toward all shops and service
     
  • Search by department
     
  • Alphabetical search for brands and top brands
     
  • Search for coffee shops, restaurants and services
     
  • Real time display of events and sales animations
     
  • Detailed information about tax free shopping
     
  • Parking access itinerary
     
  • Dedicated itineraries for people with reduced mobility that avoids stairs and steps
     
  • Available in Russian, English and Chinese languages



Lémurien kiosk and ViaDirect software in TSUM Moscow Lémurien kiosk and ViaDirect software in TSUM Moscow Lémurien kiosk and ViaDirect software in TSUM Moscow ViaDirect software in TSUM Moscow ViaDirect software in TSUM Moscow ViaDirect software in TSUM Moscow ViaDirect software in TSUM Moscow ViaDirect software in TSUM Moscow Lémurien kiosk and ViaDirect software in TSUM Moscow Lémurien kiosk and ViaDirect software in TSUM Moscow Lémurien kiosk and ViaDirect software in TSUM Moscow ViaDirect software in TSUM Moscow ViaDirect software in TSUM Moscow ViaDirect software in TSUM Moscow Photo (c) DLT St Petersburg