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Russie : Le centre commercial Erevan Plaza choisit ViaDirect pour sa solution tactile d’orientatioRussia: The shopping mall Erevan Plaza chooses ViaDirect for its wayfinding tactile solution
Russia: The shopping mall Erevan Plaza chooses ViaDirect for its interactive wayfinding solution
1 April 2015
Moscow , RUSSIA
Erevan Plaza Tactile information screens Erevan Plaza mobile application Erevan Plaza application mobile Borne tactile interactive orientation et information Erevan Plaza menu A to Z shops list Multitouch wayfinding kiosks Directory Ecran multitouch intuitif dynamique table orientation Moovies Social Networks Digital directory kiosk erevan plaza Shops by topics News Erevan Plaza Digital directory screen kiosk Promotions Erevan Plaza Restaurants Erevan Plaza

The ViaDirect multiplatform solution

ViaDirect has landed in Russia through 3 shopping centers. This marked a significant step in the Viadirect’s international development. Distributed in 15 countries around the world, ViaDirect has an office located in Taipei for its Asian development and an office located in Mexico City to deploy the solution across the Central America. 


ViaDirect’s multiplatform solution that includes interactive kiosks, website and mobile applications landed in Moscow. As a real shopping symbol of the capital, Erevan Plaza chooses to install 10 kiosks, a website and an Androïd and iOS application to digitize its mall in Moscow. 



Erevan Plaza has selected 4 “gazelles 40’’” and 3 “trombelles” double screen (40’’ and 22’’). Kiosks are exclusively designed by ViaDirect and equipped with a luminous totem with the Russian shopping mall’s logo. Produced by ViaDirect, these kiosks comply with the highest standards of quality and include the latest hardware technologies.

  • HD LED 700 nits 24/7/365 professional display
  • Latest generation multitouch technology
  • VD Box : smart management of electronic equipments
  • Ultra-slim and i7 3rd generation powerful media player



The kiosks are equipped with ViaDirect’s information and wayfinding solution and managed by a powerful back-end system:

  • A 3D map that guides people in real time
  • A full multi-touch map experience
  • Search stores by alphabet or category
  • Search services easily
  • Search restaurants and available menus
  • Transports and carpark information
  • Practical services of the centre
  • History of Erevan Plaza
  • Display of promotions/best deals
  • Movies’ live information, synopsis and next showing timetables
  • QR codes that link to social networks


ViaDirect also offers a HTML5 website with 2D interactive map and an Android and iOS mobile application with 3D interactive map for Erevan Plaza. 


ViaDirect's website for Erevan Plaza


ViaDirect Mobile for Erevan Plaza Android


ViaDirect Mobile for Erevan Plaza iOS



In the context of a multi-channel digital strategy, the mobile, kiosks and the website operate in Web Services with a back office for a perfect synchronization and automatic updates of data on different platforms.