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Mongolfiera Molfetta
ITALY. Mongolfiera Molfetta and Lecce: two new shopping malls ViaDirect equipped in Italy!
9 December 2019
Molfetta / Lecce , ITALY
Mongolfiera Molfetta ViaDirect software for Mongolfiera Molfetta Mongolfiera Lecce ViaDirect software for Mongolfiera Lecce

ViaDirect in Italy: Mongolfiera Molfetta & Lecce

 

Paris - Molfetta - Lecce, December 9, 2019

 

ViaDirect, and its local partner PTA Group, keeps installing its wayfinding solution in Italy by equipping the Mongolfiera malls of Molfetta and Lecce cities.

 

ViaDirect and PTA Group are totalizing 28 equipped shopping malls in Italy! 

 

Localized about 30 Km North of Bari city, in the Apulia region, South of Italy, in a 250,000 inhabitants urban area, the Gran Shopping Mongolfiera of Molfetta runs on 35,000 m2 of retail surface.
Main shopping attraction of the region since its opening in 2008, the center has attracted 5,3 millions visitors in its more than fifty retail shops in 2016.

ViaDirect and PTA Group have installed there 2 interactive kiosk with well known ViaDirect wayfinding and information software (see side note).

 

Further South in the Apulia region, a few kms from the Adriatic coast, the Mongolfiera mall of Lecce city is in activity since 1994 before being enlarged and replenished in 2006.
4 millions visitors come each year to shop more than fifty shops spread over 11 300 m2

ViaDirect and PTA Group have installed there one interactive kiosk with ViaDirect wayfinding kiosk.

 

The 2 malls belong to CBRE Global Investors, an investment real estate company with $106 billion in capital assets. CBRE acquired the two malls, respectively in 2016 (Lecce) and 2018 (Molfetta).

  

Outside pictures / DR

 

About ViaDirect

ViaDirect interactive 3D wayfinding software solutions advise and guide in an intuitive and modern way people visiting public and professional venues since 2009: Shopping malls, department stores, museums, hospitals, train stations and airports, amusement parks, universities, offices and headquarters, industrial and business centers…  

Leader in Europe, Russia, and Central America, ViaDirect has implemented his 3D wayfinding interactive kiosks and software on more than 400 areas in 36 countries in North and South America, Africa, Asia, Europe, Middle-East…

ViaDirect has 8 international offices.

Headquarter is located in Paris, France.


ViaDirect wayfinding sofware..


ViaDirect wayfinding software for Mongolfiera Molfetta and Lecce includes…

 

  • Interactive 3D map of each mall
     
  • Search by name and categories (clothing, accessories, electronics…)
     
  • Search of restaurants and fast foods…
     
  • Search of the mall’s services
     
  • One tap instant itinerary towards ATM and restrooms
     
  • User-interface in Italian



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